The company chooses a maximum amount that it is willing to pay

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How to measure the roi of your sea strategy? A sea strategy is good, but a sea strategy that works is better! Optimize your keyword bids bidding on google ads depends on two things: the price the company is willing to pay to win the auction the grade that google assigns, called quality score qs the calculation is as follows: price * qs = score each company has the possibility to perform a search engine optimization according to its budget, and can decide to interrupt the campaign at any time.

And gives a daily budget equatorial guinea email list 100000 contact leads not to be exceeded. By measuring the quality of the content, google can display the most relevant information at the top of the search page. Users thus see offers based on their searches. The calculation of the score is done between the text of the landing page and the choice of keywords chosen in the sea strategy. The score can be decisive in knowing which company wins the auction .



For example, if a company is ready to invest € in maximum cost per click, and obtains a score of in quality score, and another company is ready to put €. in maximum cost per click and obtains a quality score score of The second company will win the auction because its overall score is . while the first company has a score of . Your score is never final, because each time the auction or your content is modified, the score is recalculated.