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Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while at the same time most marketing budgets are being reduced to lower than ever—at least for now. What this means is, it’s time to rethink how you manage your Google Ads during this “new normal” period.

optimize google ads covid trends


The first and most urgent thing to do is to reduce costs while keeping your lithuania phone number lead campaigns performing. So in this post, I’m going to cover four ways to optimize your Google Ads performance while on a reduced budget. They are:

Get rid of vanity metrics.
Create an “Impression to Conversion” (ITC) column.
Add more exact keywords (and pause your phrase match).
Use In-Market Segments in Google Analytics.
There’s also an important bonus tip at the end that you won’t want to miss.