Growth of AI and machine learning

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Videos, videos, videos
One of the most popular online activities for mobile and internet users is watching videos for music, entertainment, information, and DIY tips. About 85% of internet users in the United States consume video on a weekly basis. YouTube is the leading online platform with a reach of 90% in the United States, followed by Facebook with 60%.

Video content is a dynamic way for businesses to engage customers and help with decision latvia phone number lead making. Furniture brand Burrow uses videos to show how easy it is to put their furniture together, using it in tandem with a product image and description.

2020 ecommerce marketing trends video
Videos can also be used to invite customers behind-the-scenes and make a brand feel approachable and personable.


Artificial intelligence has many applications, but from a marketing standpoint, it involves analyzing data about consumer behavior to make informed business decisions. As more data is gathered, algorithms become more accurate.

AI can use data about a specific segment of customers to predict group behavior. This information can help a brand target similar customers, set price points that are most likely to convert, and determine marketing campaigns to audiences that are most likely to respond.