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You then have the ability to choose the ad format —whether it be a single image, video, carousel, or collection. If you need guidance here, we have a post that takes an in-depth look at the different Facebook ad creative types and specs. sel option for store traffic is that you have the option to include a map card showing your businesses location:

facebook local awareness ads map
When it comes to store traffic ads, the primary differentiator from a creative kenya phone number lead perspective is the ability to use calls to action unavailable in other campaign types:

facebook local awareness ads call to action
Having the ability to create “call now”, “get directions”, and “send message” calls to action within a single campaign is rather unique to the store traffic objective. This grants you the freedom to test a variety of strategies with your ads by sending traffic to your website or connecting you directly to potential customers via a direct message or a phone call.