Empower and encourage your audience

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What you do need to do is be consistent with your branding and keep engaging with your audience. Developing a monthly plan of marketing strategies is essential for this, which may include any combination of blog posts, emails, PR content, newsletters, and advertisements.

why you should continue marketing during a recession- importance of branding
Image Source: The Balance Small Business

These efforts need not be expensive—only consistent—to help you stay relevant italy phone number lead without maxing out your budget.


Your company’s marketing plan should always be up to date, but more so when the market and economic conditions change.

A crucial step here is to ensure that your brand is sending a positive message—one that is fine-tuned to the sensitive mood of your clients and prospects and avoids any resentment. Your messaging should encourage and empower your audience, which wil help to build a strong emotional bond.