Create a Personality and Voice for Your Brand

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Once you’ve identified your target market, it’s time to create a brand personality and voice that speaks to your audience.
Do you want to be professional or funny? Is your brand formal or more casual?
You want your brand’s copy to have a consistent voice across all your marketing channels – from your website to blogs, social media posts, and ads – your brand’s voice and personality must connect with your target audience.
5. Tell Your Story
Your brand story includes the three steps we’ve already kenya whatsapp number data 5 million covered. Think of your brand story as the extended version of the ‘why’ in your mission statement. The explanation of why you’re in business should be expressed in your brand voice and appeal to your target audience.
A compelling story can motivate customers to support and respect your brand.
6. Design Your Brand’s Look
How will people identify your company at a glance? The starting points for designing your brand’s look include your logo, colors, and typography.
Remember, a unique brand logo will instantly make consumers think of your brand – just think of the Starbucks siren, McDonald’s golden arches, and Apple’s iconic apple image. Your logo should also be meaningful and easy to understand.