Some business owners are a little confused about the difference between SEO and PPC advertising. They are two different marketing tactics, each with its own set of benefits and challenges. While PPC advertising can help your SEO strategy in terms of driving traffic to your site, it doesn’t do much else to improve your search rankings. Total page visits and time on site can impact SEO, and PPC advertising can bring quality traffic to your site to improve these metrics while you work on building organic traffic.
3. Keyword strategy matters a lot
things to know seo
Before you optimize your site, you need to choose keywords that will align with your content and marketing strategy. The right keywords can make or break your SEO strategy. The goal is to find niche keywords that your slovenia phone number list competitors aren’t ranking for yet, while also working to rank higher for existing high-traffic, high-competition keywords.
4. You may be overdoing it with keywords
When SEO strategies were in their infancy, there was a tactic called “keyword stuffing.” Essentially, website managers would use a keyword as many times as possible on a page. Today, search engines are much more sophisticated. Their algorithms look at context and can tell when a keyword is being used in an unnatural way. Too many keywords on a page can mean you’re left with poor SEO results because search engines know your content is unnatural or poorly written.
5. Always include Alt text on images
Alt text provides search engines with additional information about your photos. Search engines cannot read the content of photos without this helpful text. Additionally, with the help of alt text, people with low vision can view your site and understand its content, including photos. Additionally, if a photo does not load on a web page, alt text gives visitors a chance to understand what should be there.
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