Influencer Marketing
Posted: Tue Dec 03, 2024 9:16 am
Although the figure of the influencer is mainly associated with the B2C sector (and in particular fashion) there are many examples of influencer marketing that also work in other fields.
Sujan Patel suggests researching who may be relevant figures in your industry and finding their email address using tools like Norbert. Once you have their email, you can make personal contact (thus avoiding more aseptic strategies like Digital PR) and offer a free trial of the service with the aim of making that person an ambassador for your brand.
#6 Blur the difference between help articles and blog articles
Traditional digital marketing guides recommend creating a content strategy starting from a keyword research related to the themes of your business.
All correct. To this, however, a piece should be added.
Every business encounters buyer personas with specific characteristics, who have specific needs and ask specific questions. Do you want to know which ones? Ask your customer care !
Customer care is increasingly crucial in the perspective of customer centricity, because it is the meeting point between your product and your customers (or potential ones). When they interface with the people of your support team, they ask the most concrete questions and use the language that is typical of their everyday life.
Monitoring the conversations that take place in this phase is therefore of fundamental importance to gather ideas to integrate your content plan both from a content (keywords) and form (tone of voice) point of view.
#7 Repurpose your content
We all know that content marketing is essential to building trust with ghana phone number library your potential customers. The problem is that continually producing new content is very expensive, and often you risk creating content that is not of great value.
Every content marketing plan, however, has that handful of central contents ( cornerstones) that constitute the real added value.
It would be a waste not to reuse that content and repurpose it in different formats. A blog post can become a video, an infographic, a podcast, a lead magnet, or an email sequence.
#8 Launch a partner program
Creating a partner program can be a very efficient way to acquire new customers, as it creates an extension of your sales team, eliminating the costs.
Just as you would do to acquire a customer (drawing your buyer personas, defining the channels, etc., etc.), you can also act to acquire new partners:
Sujan Patel suggests researching who may be relevant figures in your industry and finding their email address using tools like Norbert. Once you have their email, you can make personal contact (thus avoiding more aseptic strategies like Digital PR) and offer a free trial of the service with the aim of making that person an ambassador for your brand.
#6 Blur the difference between help articles and blog articles
Traditional digital marketing guides recommend creating a content strategy starting from a keyword research related to the themes of your business.
All correct. To this, however, a piece should be added.
Every business encounters buyer personas with specific characteristics, who have specific needs and ask specific questions. Do you want to know which ones? Ask your customer care !
Customer care is increasingly crucial in the perspective of customer centricity, because it is the meeting point between your product and your customers (or potential ones). When they interface with the people of your support team, they ask the most concrete questions and use the language that is typical of their everyday life.
Monitoring the conversations that take place in this phase is therefore of fundamental importance to gather ideas to integrate your content plan both from a content (keywords) and form (tone of voice) point of view.
#7 Repurpose your content
We all know that content marketing is essential to building trust with ghana phone number library your potential customers. The problem is that continually producing new content is very expensive, and often you risk creating content that is not of great value.
Every content marketing plan, however, has that handful of central contents ( cornerstones) that constitute the real added value.
It would be a waste not to reuse that content and repurpose it in different formats. A blog post can become a video, an infographic, a podcast, a lead magnet, or an email sequence.
#8 Launch a partner program
Creating a partner program can be a very efficient way to acquire new customers, as it creates an extension of your sales team, eliminating the costs.
Just as you would do to acquire a customer (drawing your buyer personas, defining the channels, etc., etc.), you can also act to acquire new partners: