How to use behavioral-based popups without losing any SEO
Posted: Tue Dec 03, 2024 8:56 am
With the endless number of websites in every niche imaginable and the internet flooded with content churning at an unimaginable pace, capturing the desired portion of traffic is a difficult task to achieve.
While attracting organic search traffic is difficult, retaining it is equally difficult. What is even more difficult is making good use of that traction. Good use here would involve keeping the attention of organic visitors, converting them into repeat visitors, and further enticing them to take the action we want them to take.
Achieving that presupposes excellent UX which is essentially a combination of the interface and the content displayed on the website. Offering visitors strategically designed, crafted and displayed pop-ups is a sure way to grab attention and drive the desired response during their time on the site.
How can pop-ups be extremely useful?
Popups have been a favorite of webmasters for quite some time now. After all, they are extremely effective in terms of designing hooks and making the user navigate as per plan.
They can be used to norway phone number library persuade visitors to become subscribers, customers, or repeat clients. According to studies, well-performing popups can generate conversion rates of 8.5% on average.
Pop-ups can help:
Gain more email subscribers and expand your sales funnel
Generate more leads and sales opportunities
Reducing shopping cart abandonment on e-commerce platforms
Attract visitor comments and increase engagement levels
The recipe for success lies in the approach to incorporating pop-ups
With the advantages listed above, it is not intuitive to avoid using pop-ups. However, today marketers are forced to be a bit cautious in using pop-ups due to SEO penalties in mobile-dominated searches.
The truth is that the problem only arises when there are too many pop-ups, which doesn't have to be the case at all. The key to successfully taking advantage of the benefits of using pop-ups without being penalized by the algorithm in any way lies in the approach to use.
Poptin, with its advanced feature set, helps you get the best of both worlds in the simplest and most user-friendly way. It is essentially a cross-platform tool that helps you create popups in less than three minutes without any prior coding language.
These are the features of Poptin that make it a winning tool for SEO and engagement
Without a doubt, Poptin is the best answer to avoiding the suboptimal balance between engagement and SEO, as it comes with a number of useful features to help make the most of both worlds. Let’s take a look at some of its winning offerings:
1. Provides a variety of customizable and non-intrusive template options
From an SEO penalty perspective, Google only penalizes intrusive interstitials. Now, this distinction has its own degree of ambiguity, which clearly means that not all interstitials are bad.
Essentially, those to avoid include those that make content less accessible, especially when viewed on mobile. For example, welcome mats or pop-ups that force the reader to close in order to continue reading the page.
Now, since all pop-ups don't have to be intrusive, if you make the right choice, you can reap their benefits without negatively affecting your rankings even in the slightest.
For that purpose, Poptin offers a wide range of pop-up options in terms of layouts and sizes. You can choose from lightboxes, top and bottom bars, side pop-ups, countdowns, social widgets, and more. As a general practice, if you go ahead with those that take up less than fifteen percent of screen space, you'll be in a safe zone. Moreover, Poptin also has pop-ups that are specifically mobile-friendly.
2. Option to display them in an optimal location
In addition to the type of pop-up, its location also plays a key role in determining whether it is intrusive to the user or not. If you choose the right location, where it can attract attention, and does not cover the text or get in the way, you will achieve two goals with one attempt.
To help with that, Poptin comes with many flexible and built-in placement options that can be implemented with a click without any prior coding knowledge. You can check out the different placement options yourself with its dynamic options on the homepage.
3. You can strategically time the appearance of a pop-up
As much as we have evolved in the world of marketing, people today hate being sold or talked to about products or anything else without their prior consent. Any invasion of their personal space before they reveal interest in a product or service is instantly classified as intrusive and off-putting.
Given this mindset of web visitors, the amount of time a person spends on your web page can be considered a fairly accurate reflection of their level of interest. This can imply that if you time your pop-up to appear, you will be providing the necessary information and engaging without being intrusive. Google's algorithm is completely accommodating of pop-ups that appear after the visitor has spent a certain amount of time on that page.
Clearly, if you follow the user journey and drop the entitlement baits at the right time, it will surely work in terms of building a list or keeping them engaged and fixing their interest on the website.
To that end, Poptin lets you control the timing of the popup – when it’s displayed and for how long. It also comes with advanced features that let you control how often each visitor displays by tracking their unique behavior on the site. For example, if you find that visitors reveal an exit intent, a popup can be triggered to prevent them from exiting. Alternatively, some popups can be scheduled and reserved only for repeat visitors who are already mid-funnel.
4. Allows you to enable popups on specific dates and times.
Many times when you are experimenting with a campaign, you may want to test and find out what the best tactic to follow is. When it comes to optimizing the use or placement of popups, Poptin can even help enable popups on specific days and times.
You can use this feature and perhaps test different pop-up options, or try a slightly more intrusive option when expected traffic is low. This way, you can observe and analyze the impact on conversions without significantly affecting your overall bounce rate.
5. Allows you to segment by traffic source
One area that you need to be very careful about when using pop-ups is their appearance based on the traffic source. If your visitors are arriving at your website from search engine results and you display a pop-up as soon as they land on your page from the SERP, it will give a negative signal to the search engine algorithm and negatively impact your rankings.
However, if popups appear when traffic comes from social media, or when a visitor navigates through the different pages of your website after passing your first entry point, it will not have any negative impact on rankings. Poptin comes with capabilities to distinguish between traffic sources and allows for advanced targeting per traffic source. Thus, it helps to easily overcome an initial problem.
While attracting organic search traffic is difficult, retaining it is equally difficult. What is even more difficult is making good use of that traction. Good use here would involve keeping the attention of organic visitors, converting them into repeat visitors, and further enticing them to take the action we want them to take.
Achieving that presupposes excellent UX which is essentially a combination of the interface and the content displayed on the website. Offering visitors strategically designed, crafted and displayed pop-ups is a sure way to grab attention and drive the desired response during their time on the site.
How can pop-ups be extremely useful?
Popups have been a favorite of webmasters for quite some time now. After all, they are extremely effective in terms of designing hooks and making the user navigate as per plan.
They can be used to norway phone number library persuade visitors to become subscribers, customers, or repeat clients. According to studies, well-performing popups can generate conversion rates of 8.5% on average.
Pop-ups can help:
Gain more email subscribers and expand your sales funnel
Generate more leads and sales opportunities
Reducing shopping cart abandonment on e-commerce platforms
Attract visitor comments and increase engagement levels
The recipe for success lies in the approach to incorporating pop-ups
With the advantages listed above, it is not intuitive to avoid using pop-ups. However, today marketers are forced to be a bit cautious in using pop-ups due to SEO penalties in mobile-dominated searches.
The truth is that the problem only arises when there are too many pop-ups, which doesn't have to be the case at all. The key to successfully taking advantage of the benefits of using pop-ups without being penalized by the algorithm in any way lies in the approach to use.
Poptin, with its advanced feature set, helps you get the best of both worlds in the simplest and most user-friendly way. It is essentially a cross-platform tool that helps you create popups in less than three minutes without any prior coding language.
These are the features of Poptin that make it a winning tool for SEO and engagement
Without a doubt, Poptin is the best answer to avoiding the suboptimal balance between engagement and SEO, as it comes with a number of useful features to help make the most of both worlds. Let’s take a look at some of its winning offerings:
1. Provides a variety of customizable and non-intrusive template options
From an SEO penalty perspective, Google only penalizes intrusive interstitials. Now, this distinction has its own degree of ambiguity, which clearly means that not all interstitials are bad.
Essentially, those to avoid include those that make content less accessible, especially when viewed on mobile. For example, welcome mats or pop-ups that force the reader to close in order to continue reading the page.
Now, since all pop-ups don't have to be intrusive, if you make the right choice, you can reap their benefits without negatively affecting your rankings even in the slightest.
For that purpose, Poptin offers a wide range of pop-up options in terms of layouts and sizes. You can choose from lightboxes, top and bottom bars, side pop-ups, countdowns, social widgets, and more. As a general practice, if you go ahead with those that take up less than fifteen percent of screen space, you'll be in a safe zone. Moreover, Poptin also has pop-ups that are specifically mobile-friendly.
2. Option to display them in an optimal location
In addition to the type of pop-up, its location also plays a key role in determining whether it is intrusive to the user or not. If you choose the right location, where it can attract attention, and does not cover the text or get in the way, you will achieve two goals with one attempt.
To help with that, Poptin comes with many flexible and built-in placement options that can be implemented with a click without any prior coding knowledge. You can check out the different placement options yourself with its dynamic options on the homepage.
3. You can strategically time the appearance of a pop-up
As much as we have evolved in the world of marketing, people today hate being sold or talked to about products or anything else without their prior consent. Any invasion of their personal space before they reveal interest in a product or service is instantly classified as intrusive and off-putting.
Given this mindset of web visitors, the amount of time a person spends on your web page can be considered a fairly accurate reflection of their level of interest. This can imply that if you time your pop-up to appear, you will be providing the necessary information and engaging without being intrusive. Google's algorithm is completely accommodating of pop-ups that appear after the visitor has spent a certain amount of time on that page.
Clearly, if you follow the user journey and drop the entitlement baits at the right time, it will surely work in terms of building a list or keeping them engaged and fixing their interest on the website.
To that end, Poptin lets you control the timing of the popup – when it’s displayed and for how long. It also comes with advanced features that let you control how often each visitor displays by tracking their unique behavior on the site. For example, if you find that visitors reveal an exit intent, a popup can be triggered to prevent them from exiting. Alternatively, some popups can be scheduled and reserved only for repeat visitors who are already mid-funnel.
4. Allows you to enable popups on specific dates and times.
Many times when you are experimenting with a campaign, you may want to test and find out what the best tactic to follow is. When it comes to optimizing the use or placement of popups, Poptin can even help enable popups on specific days and times.
You can use this feature and perhaps test different pop-up options, or try a slightly more intrusive option when expected traffic is low. This way, you can observe and analyze the impact on conversions without significantly affecting your overall bounce rate.
5. Allows you to segment by traffic source
One area that you need to be very careful about when using pop-ups is their appearance based on the traffic source. If your visitors are arriving at your website from search engine results and you display a pop-up as soon as they land on your page from the SERP, it will give a negative signal to the search engine algorithm and negatively impact your rankings.
However, if popups appear when traffic comes from social media, or when a visitor navigates through the different pages of your website after passing your first entry point, it will not have any negative impact on rankings. Poptin comes with capabilities to distinguish between traffic sources and allows for advanced targeting per traffic source. Thus, it helps to easily overcome an initial problem.