Holiday Marketing Calendar: Dates You Can't Miss in 2024
Posted: Tue Dec 03, 2024 8:18 am
Clasp Blog Holiday Marketing Calendar: Dates You Can't Miss in 2024
The holidays are a great time to get the whole family together, have a nice meal, catch up on life events, and watch holiday movies. However, if you are an entrepreneur, there is a lot to plan and do before you can enjoy some much-needed time off.
Claspo has put together a holiday marketing calendar to help you plan. We’ll give you important dates and events, and some optional ideas to consider if you have the resources.
What is a Promotional Calendar?
What_is_a_Promotional_Calendar
Let's find out more about the topic. What is a promotional calendar and why do you need one?
A marketing promotional calendar is self-explanatory. It is a detailed timeline that outlines your marketing and promotional strategy for the year. Here's why you need one:
Strategic planning. By planning your promotional norway whatsapp number data 5 millionactivities in advance, you can align your marketing efforts with specific goals.
Budget Management. With a promotional calendar, you can manage your marketing budget more efficiently and ensure that resources are evenly distributed throughout the year.
Time Management. With a well-planned calendar, you can avoid the stress and inefficiency of last-minute planning, ensuring that all your marketing campaigns run smoothly.
Leverage seasonal opportunities. Calendars allow you to leverage seasonal events such as holidays, festivals, or special occasions to create targeted campaigns that resonate with consumers.
Marketing Consistency: Regularly scheduled promotions keep the company in the minds of consumers and help build brand recognition.
Cross-functional coordination. A calendar ensures that all team members are on the same page and that marketing efforts are synchronized with other business operations.
Analyze and improve strategies. By tracking the performance of different promotions throughout the year, you can analyze what works and what doesn't, allowing you to adjust and improve your strategies.
In the wise words of Paul J. Meyer, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” So plan your marketing strategy carefully if you want your business to be productive and profitable.
Month-by-Month Holiday Marketing Calendar
Claspo is not only an excellent pop-up builder. Their team is also master at creating great templates.
We’ve created a marketing promotion calendar template for you to follow. Of course, this isn’t a one-size-fits-all plan, but rather a starting point. Just as no one-size-fits-all plan for every business, your holiday ecommerce calendar should also be customized to your needs.
Our example is built to work for the following types of businesses:
You have marketing resources for 1–4 holidays per month, plus one seasonal promotion per quarter.
You are an international company that serves every country, with no preference for a specific location, trying to cover as many major holidays as possible.
You know how to target specific demographics for holidays that are relevant to them.
Your target audience is literally everyone.
Your marketing department works 5 days a week, Monday through Friday, regardless of any holidays. This model basically leaves out the human factor.
Your marketing efforts are reasonably automated. Your pop-ups are set to expire on a specific date, you regularly schedule social media posts, you use an email platform to quickly send emails to all recipients, etc.
Our calendar has many discount and sales opportunities, but they are just opportunities. You can choose less or add more sales depending on your industry.
If you don’t fit into any of these categories, feel free to adapt this sample promotional calendar to your company’s situation, target demographic, and ambitions. You’ll also find additional tips for customizing your plan at the end of this article.
January
The start of the year is typically slow for most businesses, especially retail. Everyone is partying, stuffing their bellies with cheese, salads, and mashed potatoes. Only a few post-Christmas and post-New Year's shoppers are out shopping for bargains.
Use this time to review your 2023 marketing, especially your Christmas/New Year campaigns, and review your preparations for the upcoming February holidays.
Template_1
Use this template
January 1. New Year's Eve. Transform your New Year's Eve promotions and sales into general winter season sales. Recap the effects of the campaign and all your 2023 marketing.
January 7th. Winter sales end.
January 11. Send emails about Australia Day sales. Launch pop-ups and local sales.
January 25th: Schedule social media posts for tomorrow (or post on the day itself if you want a more personal touch).
January 26. Australia Day.
January 27. End all Australia Day marketing campaigns; end sales.
Jan 29. Send emails about Chinese New Year, Super Bowl , and Valentine’s Day . Launch targeted pop-ups and start selling.
February
February has 3 major holidays in close proximity, with only one day difference between each, that cover 2 local demographics and one global event. Chinese New Year brings in approximately 811 billion yuan (~$115.5 billion) to retailers and e-tailers, Valentine’s Day brings in approximately $24.9 billion, and the Super Bowl brings in approximately $23.9 billion. This is a challenge because you don’t want to miss any of them, but you also don’t want to annoy your customers.
Template_2
Use this template
We recommend combining these campaigns under one slogan or segmenting your audience. Doing the former risks being too generic, and doing the latter risks losing some potential visitors, so pick your poison. In this example, we opt for separate campaigns.
February 9: Plan social media posts for Chinese New Year.
February 10. Chinese New Year.
Feb 11. Remove Chinese New Year pop-ups. Schedule Super Bowl social media posts.
February 12. Super Bowl in the USA.
February 13. Remove Super Bowl pop-ups. Schedule social media posts for Valentine's Day.
February 14th. Valentine's Day.
February 15. Remove Valentine's Day pop-ups; sales end.
February 29. Send International Women’s Day and Ramadan sales emails and set up pop-ups.
March
Spring marks the beginning of a new natural cycle, so you may want to reflect this in your designs. March features many religious holidays, as well as International Women's Day.
Template_3
Use this template
March 1st. Spring begins. Implement spring designs on your website. Post on social media about the first day of spring.
March 7: Schedule social media posts for International Women’s Day.
March 8. International Women’s Day.
March 9. Remove pop-ups for International Women’s Day. Schedule social media posts for Ramadan.
March 10. Ramadan begins.
March 11: Launch St. Patrick’s Day pop-ups and start sales.
March 12. Send emails about St. Patrick's Day sales.
March 16: Schedule social media posts for St. Patrick’s Day.
March 17. St. Patrick's Day.
March 18. Stop St. Patrick’s Day sales. Launch Easter pop-ups . Start Easter sales.
March 19. Sends Easter sales emails.
March 30. Schedule social media posts for Easter.
March 31. Easter. Schedule social media posts for April Fools.
April
April Fools' Day is one of the most recognized holidays of the year. Businesses come up with funny pranks to play on their customers, so join in the fun. It can be a good opportunity for your team to unwind. On the other hand, Anzac is a day of commemoration, so treat it appropriately. No sales or flashy marketing on this day.
Template_4
Use this template
April 1st. April Fools.
April 9. End of Ramadan, Eid al-Fitr. End of Ramadan sales and pop-ups.
April 15: Launch Earth Day pop-ups and start sales.
April 16. Sends emails about Earth Day sales.
April 21. Schedule social media posts for Earth Day.
April 22. Earth Day. Prepare pop-ups and sales for King's Day in the Netherlands.
April 23. Stop Earth Day pop-ups and end sales. Send emails about Cinco de Mayo and King's Day sales in the Netherlands. Launch pop-ups and start local sales.
April 24. Schedule Anzac Day social media posts.
April 25. Anzac Day in Australia.
April 26. Plan social media posts for King’s Day in the Netherlands.
April 27. King's Day in the Netherlands.
May
This month is pretty quiet in terms of holidays and events. Like Anzac Day, Memorial Day is a solemn occasion, so be aware of that. It's also a good time for a general spring sale that can be incorporated into Mother's Day.
The holidays are a great time to get the whole family together, have a nice meal, catch up on life events, and watch holiday movies. However, if you are an entrepreneur, there is a lot to plan and do before you can enjoy some much-needed time off.
Claspo has put together a holiday marketing calendar to help you plan. We’ll give you important dates and events, and some optional ideas to consider if you have the resources.
What is a Promotional Calendar?
What_is_a_Promotional_Calendar
Let's find out more about the topic. What is a promotional calendar and why do you need one?
A marketing promotional calendar is self-explanatory. It is a detailed timeline that outlines your marketing and promotional strategy for the year. Here's why you need one:
Strategic planning. By planning your promotional norway whatsapp number data 5 millionactivities in advance, you can align your marketing efforts with specific goals.
Budget Management. With a promotional calendar, you can manage your marketing budget more efficiently and ensure that resources are evenly distributed throughout the year.
Time Management. With a well-planned calendar, you can avoid the stress and inefficiency of last-minute planning, ensuring that all your marketing campaigns run smoothly.
Leverage seasonal opportunities. Calendars allow you to leverage seasonal events such as holidays, festivals, or special occasions to create targeted campaigns that resonate with consumers.
Marketing Consistency: Regularly scheduled promotions keep the company in the minds of consumers and help build brand recognition.
Cross-functional coordination. A calendar ensures that all team members are on the same page and that marketing efforts are synchronized with other business operations.
Analyze and improve strategies. By tracking the performance of different promotions throughout the year, you can analyze what works and what doesn't, allowing you to adjust and improve your strategies.
In the wise words of Paul J. Meyer, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” So plan your marketing strategy carefully if you want your business to be productive and profitable.
Month-by-Month Holiday Marketing Calendar
Claspo is not only an excellent pop-up builder. Their team is also master at creating great templates.
We’ve created a marketing promotion calendar template for you to follow. Of course, this isn’t a one-size-fits-all plan, but rather a starting point. Just as no one-size-fits-all plan for every business, your holiday ecommerce calendar should also be customized to your needs.
Our example is built to work for the following types of businesses:
You have marketing resources for 1–4 holidays per month, plus one seasonal promotion per quarter.
You are an international company that serves every country, with no preference for a specific location, trying to cover as many major holidays as possible.
You know how to target specific demographics for holidays that are relevant to them.
Your target audience is literally everyone.
Your marketing department works 5 days a week, Monday through Friday, regardless of any holidays. This model basically leaves out the human factor.
Your marketing efforts are reasonably automated. Your pop-ups are set to expire on a specific date, you regularly schedule social media posts, you use an email platform to quickly send emails to all recipients, etc.
Our calendar has many discount and sales opportunities, but they are just opportunities. You can choose less or add more sales depending on your industry.
If you don’t fit into any of these categories, feel free to adapt this sample promotional calendar to your company’s situation, target demographic, and ambitions. You’ll also find additional tips for customizing your plan at the end of this article.
January
The start of the year is typically slow for most businesses, especially retail. Everyone is partying, stuffing their bellies with cheese, salads, and mashed potatoes. Only a few post-Christmas and post-New Year's shoppers are out shopping for bargains.
Use this time to review your 2023 marketing, especially your Christmas/New Year campaigns, and review your preparations for the upcoming February holidays.
Template_1
Use this template
January 1. New Year's Eve. Transform your New Year's Eve promotions and sales into general winter season sales. Recap the effects of the campaign and all your 2023 marketing.
January 7th. Winter sales end.
January 11. Send emails about Australia Day sales. Launch pop-ups and local sales.
January 25th: Schedule social media posts for tomorrow (or post on the day itself if you want a more personal touch).
January 26. Australia Day.
January 27. End all Australia Day marketing campaigns; end sales.
Jan 29. Send emails about Chinese New Year, Super Bowl , and Valentine’s Day . Launch targeted pop-ups and start selling.
February
February has 3 major holidays in close proximity, with only one day difference between each, that cover 2 local demographics and one global event. Chinese New Year brings in approximately 811 billion yuan (~$115.5 billion) to retailers and e-tailers, Valentine’s Day brings in approximately $24.9 billion, and the Super Bowl brings in approximately $23.9 billion. This is a challenge because you don’t want to miss any of them, but you also don’t want to annoy your customers.
Template_2
Use this template
We recommend combining these campaigns under one slogan or segmenting your audience. Doing the former risks being too generic, and doing the latter risks losing some potential visitors, so pick your poison. In this example, we opt for separate campaigns.
February 9: Plan social media posts for Chinese New Year.
February 10. Chinese New Year.
Feb 11. Remove Chinese New Year pop-ups. Schedule Super Bowl social media posts.
February 12. Super Bowl in the USA.
February 13. Remove Super Bowl pop-ups. Schedule social media posts for Valentine's Day.
February 14th. Valentine's Day.
February 15. Remove Valentine's Day pop-ups; sales end.
February 29. Send International Women’s Day and Ramadan sales emails and set up pop-ups.
March
Spring marks the beginning of a new natural cycle, so you may want to reflect this in your designs. March features many religious holidays, as well as International Women's Day.
Template_3
Use this template
March 1st. Spring begins. Implement spring designs on your website. Post on social media about the first day of spring.
March 7: Schedule social media posts for International Women’s Day.
March 8. International Women’s Day.
March 9. Remove pop-ups for International Women’s Day. Schedule social media posts for Ramadan.
March 10. Ramadan begins.
March 11: Launch St. Patrick’s Day pop-ups and start sales.
March 12. Send emails about St. Patrick's Day sales.
March 16: Schedule social media posts for St. Patrick’s Day.
March 17. St. Patrick's Day.
March 18. Stop St. Patrick’s Day sales. Launch Easter pop-ups . Start Easter sales.
March 19. Sends Easter sales emails.
March 30. Schedule social media posts for Easter.
March 31. Easter. Schedule social media posts for April Fools.
April
April Fools' Day is one of the most recognized holidays of the year. Businesses come up with funny pranks to play on their customers, so join in the fun. It can be a good opportunity for your team to unwind. On the other hand, Anzac is a day of commemoration, so treat it appropriately. No sales or flashy marketing on this day.
Template_4
Use this template
April 1st. April Fools.
April 9. End of Ramadan, Eid al-Fitr. End of Ramadan sales and pop-ups.
April 15: Launch Earth Day pop-ups and start sales.
April 16. Sends emails about Earth Day sales.
April 21. Schedule social media posts for Earth Day.
April 22. Earth Day. Prepare pop-ups and sales for King's Day in the Netherlands.
April 23. Stop Earth Day pop-ups and end sales. Send emails about Cinco de Mayo and King's Day sales in the Netherlands. Launch pop-ups and start local sales.
April 24. Schedule Anzac Day social media posts.
April 25. Anzac Day in Australia.
April 26. Plan social media posts for King’s Day in the Netherlands.
April 27. King's Day in the Netherlands.
May
This month is pretty quiet in terms of holidays and events. Like Anzac Day, Memorial Day is a solemn occasion, so be aware of that. It's also a good time for a general spring sale that can be incorporated into Mother's Day.