Is it better to insource SEO or work with an SEO agency?
Posted: Wed Apr 30, 2025 8:13 am
⏲ Reading time: 6 minutes
In this post, webolivia phone number dataaddress a recurring topic for businesses and e-commerce companies : "Should I hire an SEO consultant or should I use an agency?" This is a legitimate question raised by businesses that have reached a certain level of online maturity.
They benin phone number data struggle to decide between working with a partner agency or hiring a consultant. While hiring an SEO expert to complement or build their marketing team offers several benefits, this tactic isn't necessarily the best fit for their growth goals . Hiring and training an employee can be expensive and time-consuming, as well as the cost of purchasing software. In our opinion, if the company is committed to improving its SEO performance, it's best to rely on an agency.
Discover 5 advantages of delegating your SEO project to an SEO agency!
Quick read: the 5 advantages of an SEO agency at a glance
Here's a summary of the top 5 benefits of hiring an SEO agency to improve the rankings of your business or e-commerce website.
Experience gained with numerous clients, in various fields.
New technologies tested to stay at the forefront of natural referencing.
Powerful and sometimes expensive tools available.
Trained teams available at all times.
Network of partners available for all additional needs.
To learn all the details about the benefits of an SEO agency, just read the rest of this article!
1. The agency's experience
Agencies that work with multiple clients have the opportunity to test numerous strategies and tactics. This allows them to better apply best practices and save you time and money by providing tailored solutions. This means you'll achieve better results, faster!
Conversely, consultants working for advertisers may suffer from a degree of professional isolation that prevents them from questioning their practices. In some cases, consultants may even develop a false belief that no one can or will be able to help them in times of difficulty.
2. Agencies beta test solutions
Marketing and SEO agencies have early access to new products and beta versions. With these products, agencies can offer their clients access to the latest SEO trends .
When Facebook Ads or even Google Ads first launched, competition was lower and the return on investment was much higher. Being at the forefront of digital marketing trends is therefore a real asset .
3. Better marketing tools
Agencies typically have more advanced tools . Most companies don't purchase multiple tools to perform the same type of task. For example, a company won't make Ahrefs , SEMRush , or MajesticSEO available to their team at the same time.
Agencies, on the other hand, often have a wide variety of tools at their disposal . This has more advantages than you might think. Since each SEO tool tends to analyze situations a little differently , you'll get multiple evaluations of the same website.
Additionally, some tools perform better than others, depending on the domain . For example, it's not uncommon to see discrepancies in the volume data provided by Ahrefs and SEMRush. But be aware that if you limit yourself to one tool, you risk making decisions based on inaccurate or incomplete measurements.
Finally, for some companies, the accumulation of different licenses can have a significant impact on their marketing budget , which is not the case for agencies, since the tools are amortized across all clients.
4. Teams and training
SEO agencies employ enough people that vacations and sick leave don't impact business . Your agency will therefore always be available to you and will always be available to solve a problem or give you feedback. No matter the issue, such as a Google algorithm update, having a partner available at all times can make a big difference.
SEO agencies must constantly train their staff in the following areas: results analysis, new best practices and new tools.
Through this ongoing training, teams are able to master the latest developments . Typically, in-house training focuses only on the company's brand or product, and teams are expected to improve their skills on their own initiative.
5. A wide network
Do you need to make technical adjustments to your website, write optimized content for your company blog , or find partner sites to build quality backlinks ? An SEO agency works with numerous partners (website developers, web/UX designers, SEO copywriters, community managers, etc.) to meet all your digital communication needs.
Additionally, they often work with many websites dealing with the same topic as yours to place relevant links. Finally, they generally have contacts with the popular press, which allows them to acquire inbound links from sources recognized and appreciated by Google.
Conclusion
Internalizing SEO requires time and a considerable investment. Whether it's for training or using all the necessary SEO tools, the price to pay, in time and money, is considerable!
SEO agencies are simply more flexible, experienced, robust, and have better access to cutting-edge tools and training than an in-house team. This doesn't mean all agencies are better, as some may prove incompetent.
Hiring a web marketing team (multidisciplinary, because SEO is not the only channel ) should be reserved for pure players who have reached a certain level of maturity. Instead, for growing companies, it is therefore much better to trust an SEO agency!
Need to go further?
If you need to delve deeper into the topic, the editorial team recommends the following 5 contents :
The benefits of building a website from scratch in SEO
SEO and Multisite - Should You Create a Second Company Website? What Google Thinks
Long tail: keywords to boost your SEO
How to optimize your SEO content on WordPress?
SEO Pre-Audit: Audit your website’s SEO in just 10 minutes!
In this post, webolivia phone number dataaddress a recurring topic for businesses and e-commerce companies : "Should I hire an SEO consultant or should I use an agency?" This is a legitimate question raised by businesses that have reached a certain level of online maturity.
They benin phone number data struggle to decide between working with a partner agency or hiring a consultant. While hiring an SEO expert to complement or build their marketing team offers several benefits, this tactic isn't necessarily the best fit for their growth goals . Hiring and training an employee can be expensive and time-consuming, as well as the cost of purchasing software. In our opinion, if the company is committed to improving its SEO performance, it's best to rely on an agency.
Discover 5 advantages of delegating your SEO project to an SEO agency!
Quick read: the 5 advantages of an SEO agency at a glanceHere's a summary of the top 5 benefits of hiring an SEO agency to improve the rankings of your business or e-commerce website.
Experience gained with numerous clients, in various fields.
New technologies tested to stay at the forefront of natural referencing.
Powerful and sometimes expensive tools available.
Trained teams available at all times.
Network of partners available for all additional needs.
To learn all the details about the benefits of an SEO agency, just read the rest of this article!
1. The agency's experienceAgencies that work with multiple clients have the opportunity to test numerous strategies and tactics. This allows them to better apply best practices and save you time and money by providing tailored solutions. This means you'll achieve better results, faster!
Conversely, consultants working for advertisers may suffer from a degree of professional isolation that prevents them from questioning their practices. In some cases, consultants may even develop a false belief that no one can or will be able to help them in times of difficulty.
2. Agencies beta test solutionsMarketing and SEO agencies have early access to new products and beta versions. With these products, agencies can offer their clients access to the latest SEO trends .
When Facebook Ads or even Google Ads first launched, competition was lower and the return on investment was much higher. Being at the forefront of digital marketing trends is therefore a real asset .
3. Better marketing toolsAgencies typically have more advanced tools . Most companies don't purchase multiple tools to perform the same type of task. For example, a company won't make Ahrefs , SEMRush , or MajesticSEO available to their team at the same time.
Agencies, on the other hand, often have a wide variety of tools at their disposal . This has more advantages than you might think. Since each SEO tool tends to analyze situations a little differently , you'll get multiple evaluations of the same website.
Additionally, some tools perform better than others, depending on the domain . For example, it's not uncommon to see discrepancies in the volume data provided by Ahrefs and SEMRush. But be aware that if you limit yourself to one tool, you risk making decisions based on inaccurate or incomplete measurements.
Finally, for some companies, the accumulation of different licenses can have a significant impact on their marketing budget , which is not the case for agencies, since the tools are amortized across all clients.
4. Teams and trainingSEO agencies employ enough people that vacations and sick leave don't impact business . Your agency will therefore always be available to you and will always be available to solve a problem or give you feedback. No matter the issue, such as a Google algorithm update, having a partner available at all times can make a big difference.
SEO agencies must constantly train their staff in the following areas: results analysis, new best practices and new tools.
Through this ongoing training, teams are able to master the latest developments . Typically, in-house training focuses only on the company's brand or product, and teams are expected to improve their skills on their own initiative.
5. A wide networkDo you need to make technical adjustments to your website, write optimized content for your company blog , or find partner sites to build quality backlinks ? An SEO agency works with numerous partners (website developers, web/UX designers, SEO copywriters, community managers, etc.) to meet all your digital communication needs.
Additionally, they often work with many websites dealing with the same topic as yours to place relevant links. Finally, they generally have contacts with the popular press, which allows them to acquire inbound links from sources recognized and appreciated by Google.
ConclusionInternalizing SEO requires time and a considerable investment. Whether it's for training or using all the necessary SEO tools, the price to pay, in time and money, is considerable!
SEO agencies are simply more flexible, experienced, robust, and have better access to cutting-edge tools and training than an in-house team. This doesn't mean all agencies are better, as some may prove incompetent.
Hiring a web marketing team (multidisciplinary, because SEO is not the only channel ) should be reserved for pure players who have reached a certain level of maturity. Instead, for growing companies, it is therefore much better to trust an SEO agency!
Need to go further?
If you need to delve deeper into the topic, the editorial team recommends the following 5 contents :
The benefits of building a website from scratch in SEO
SEO and Multisite - Should You Create a Second Company Website? What Google Thinks
Long tail: keywords to boost your SEO
How to optimize your SEO content on WordPress?
SEO Pre-Audit: Audit your website’s SEO in just 10 minutes!