How to increase your online store's average shopping cart?
Posted: Wed Apr 30, 2025 5:31 am
The average basket value corresponds to the amount your customers spend on average on your e-commerce site over a given period. It's easily calculated by dividing your turnover (monthly, quarterly, annual, etc.) by the number of orders placed over the same period.
Average basket (€) = Turnover (€) / number of orders collected
For example, if you iceland phone number data have 20 orders, for a total revenue of €1,400, then your average order value is €70. If you use Shopify, this amount is calculated automatically: it is available in your Customer Report .
Increasing your average shopping cart value (AVV) is, in essence, convincing your customers to place larger orders . It's a way to generate more revenue without increasing your total customer base. Acquiring a customer can be expensive for an e-commerce site. Therefore, it's in your best interest to leverage various techniques for increasing your average shopping cart value to improve your e-commerce site's profitability.
Average basket (€) = Turnover (€) / number of orders collected
For example, if you iceland phone number data have 20 orders, for a total revenue of €1,400, then your average order value is €70. If you use Shopify, this amount is calculated automatically: it is available in your Customer Report .
Increasing your average shopping cart value (AVV) is, in essence, convincing your customers to place larger orders . It's a way to generate more revenue without increasing your total customer base. Acquiring a customer can be expensive for an e-commerce site. Therefore, it's in your best interest to leverage various techniques for increasing your average shopping cart value to improve your e-commerce site's profitability.