B2B Marketing Strategy: 5 Digital Levers to Gain Visibility
Posted: Tue Apr 29, 2025 10:43 am
To create an effective B2B marketing strategy, you must first understand your environment. This first step of market research aims to identify your main competitors and all the factors that could influence your business.
To do this, you can use two strategic analysis tools: PESTEL analysis and SWOT analysis.
PESTEL analysis
PESTEL analysis aims to assess india phone number data all aspects of a company's macro-environment that can influence its business. Each letter of this acronym therefore designates a domain:
P for Politics: taxation, labor law, regulations, etc.
E for Economic: interest rates, inflation, exchange rates, etc.
S for Social: lifestyles, beliefs, consumer values, etc.
T for Technological: innovations, patents, standards…
E for Environmental: climate change, environmental regulations, waste management, etc.
L for Legal: all regulations and laws related to your sector of activity, the way the company manages its resources or its production, etc.
To do this, you can use two strategic analysis tools: PESTEL analysis and SWOT analysis.
PESTEL analysis
PESTEL analysis aims to assess india phone number data all aspects of a company's macro-environment that can influence its business. Each letter of this acronym therefore designates a domain:
P for Politics: taxation, labor law, regulations, etc.
E for Economic: interest rates, inflation, exchange rates, etc.
S for Social: lifestyles, beliefs, consumer values, etc.
T for Technological: innovations, patents, standards…
E for Environmental: climate change, environmental regulations, waste management, etc.
L for Legal: all regulations and laws related to your sector of activity, the way the company manages its resources or its production, etc.