How to find new customers using the Internet?
Posted: Tue Apr 29, 2025 8:59 am
Creating a website is the first essential step in any customer acquisition strategy.
Having a website is a must for businesses looking to expand their customer base. It's a privileged space over which you have complete control to:
Assert your brand identity,
Present your company, your products and services,
Interact with your potential customers.
Website creation vs. redesign
If you already have a website, but it's not generating results, it might be worth considering a redesign .
ux Graphic designer creative sketch planning application process development prototype wireframe for web mobile phone. User experience concept.
Website redesign is a suitable solution for aligning this digital lever with your business objectives and your customers' needs. This transformation can involve:
The design, to make it more attractive and functional,
Content structure, for better engagement,
Technical aspects, to improve the user experience or optimize natural referencing .
Consider seeking professional advice to determine which option is best. If your website is too outdated or no longer meets your needs, a new website may be recommended.
In both cases, the goal remains the same: improve your online presence to better attract and convert your target audience. An effective website is a powerful tool for increasing your brand's visibility, engaging with prospects, and ultimately boosting customer acquisition.
SEO on Google to attract qualified traffic
SEO on Google is one of the most strategic levers for finding new customers. The reason is simple: being visible on the search engine, for the right keywords, is the guarantee of generating qualified traffic to your website.
A woman's hand touches the screen of an iPad Pro tablet computer at night to search on the Google search engine. Google is the world's most popular internet search engine. Photo taken in the company's offices.
By optimizing key areas of your website, you increase your chances of appearing first on Google. Internet users searching for your products or services are more likely to click on the first links: in search results, the trend is not towards scrolling down.
We talk about natural referencing optimization or SEO (for " Search Engine Optimization "). We say "natural" or "organic" to dissociate these results from the advertisements, the result of paid referencing (or SEA for " Search Engine Advertising ").
Basic SEO Techniques
If you're new to SEO, here are some basic techniques to know:
Keyword research : Identify the search terms your target audience uses to search for your products or services online. Incorporate these words or phrases naturally into your content.
Content optimization: Create quality, informative, and useful content for your audience. Make sure it answers your prospect's questions at all stages of the buying journey .
Technical optimization: Your web pages must load quickly, be readable on all devices (especially mobile), and offer intuitive navigation. Meeting these criteria is essential to meet the demands of search engines and users.
Quality backlinks: Backlinks are links from other websites that point to yours. They act as recommendations in Google's eyes, strengthening your credibility and authority.
Paid advertising for rapid impact
Paid advertising is one of the fastest and most effective ways to acquire new customers online. It guarantees you:
Precise targeting,
Measurable results,
Budgetary flexibility,
Immediate visibility.
Paid advertising (or paid search) includes ads on search engines or social media.
Google Ads
Google Ads allows hong kong phone number data you to place your ads directly at the top of search results, targeting specific keywords. This means your ads are shown to users actively searching for your products or services. By implementing the right strategy, you increase your chances of qualified clicks and, by extension, conversions.
Businessman using Google Analytics in the office on his laptop's touchscreen (lower tone)
Social Ads
Social Ads allow for a more targeted and personalized approach on social media. Meta platforms (Facebook, Instagram), TikTok, YouTube, and LinkedIn offer advanced targeting options based on demographics, interests, and user behavior. You can therefore target a specific audience to increase engagement and, in turn, the likelihood of winning new customers.
Social media to engage
Social media engagement is crucial for building lasting relationships with your audience and attracting new customers.
To do this, you need to choose the right social media platform for your target audience. This requires in-depth customer knowledge: it's a preliminary step in developing any good marketing strategy .
Having a website is a must for businesses looking to expand their customer base. It's a privileged space over which you have complete control to:
Assert your brand identity,
Present your company, your products and services,
Interact with your potential customers.
Website creation vs. redesign
If you already have a website, but it's not generating results, it might be worth considering a redesign .
ux Graphic designer creative sketch planning application process development prototype wireframe for web mobile phone. User experience concept.
Website redesign is a suitable solution for aligning this digital lever with your business objectives and your customers' needs. This transformation can involve:
The design, to make it more attractive and functional,
Content structure, for better engagement,
Technical aspects, to improve the user experience or optimize natural referencing .
Consider seeking professional advice to determine which option is best. If your website is too outdated or no longer meets your needs, a new website may be recommended.
In both cases, the goal remains the same: improve your online presence to better attract and convert your target audience. An effective website is a powerful tool for increasing your brand's visibility, engaging with prospects, and ultimately boosting customer acquisition.
SEO on Google to attract qualified traffic
SEO on Google is one of the most strategic levers for finding new customers. The reason is simple: being visible on the search engine, for the right keywords, is the guarantee of generating qualified traffic to your website.
A woman's hand touches the screen of an iPad Pro tablet computer at night to search on the Google search engine. Google is the world's most popular internet search engine. Photo taken in the company's offices.
By optimizing key areas of your website, you increase your chances of appearing first on Google. Internet users searching for your products or services are more likely to click on the first links: in search results, the trend is not towards scrolling down.
We talk about natural referencing optimization or SEO (for " Search Engine Optimization "). We say "natural" or "organic" to dissociate these results from the advertisements, the result of paid referencing (or SEA for " Search Engine Advertising ").
Basic SEO Techniques
If you're new to SEO, here are some basic techniques to know:
Keyword research : Identify the search terms your target audience uses to search for your products or services online. Incorporate these words or phrases naturally into your content.
Content optimization: Create quality, informative, and useful content for your audience. Make sure it answers your prospect's questions at all stages of the buying journey .
Technical optimization: Your web pages must load quickly, be readable on all devices (especially mobile), and offer intuitive navigation. Meeting these criteria is essential to meet the demands of search engines and users.
Quality backlinks: Backlinks are links from other websites that point to yours. They act as recommendations in Google's eyes, strengthening your credibility and authority.
Paid advertising for rapid impact
Paid advertising is one of the fastest and most effective ways to acquire new customers online. It guarantees you:
Precise targeting,
Measurable results,
Budgetary flexibility,
Immediate visibility.
Paid advertising (or paid search) includes ads on search engines or social media.
Google Ads
Google Ads allows hong kong phone number data you to place your ads directly at the top of search results, targeting specific keywords. This means your ads are shown to users actively searching for your products or services. By implementing the right strategy, you increase your chances of qualified clicks and, by extension, conversions.
Businessman using Google Analytics in the office on his laptop's touchscreen (lower tone)
Social Ads
Social Ads allow for a more targeted and personalized approach on social media. Meta platforms (Facebook, Instagram), TikTok, YouTube, and LinkedIn offer advanced targeting options based on demographics, interests, and user behavior. You can therefore target a specific audience to increase engagement and, in turn, the likelihood of winning new customers.
Social media to engage
Social media engagement is crucial for building lasting relationships with your audience and attracting new customers.
To do this, you need to choose the right social media platform for your target audience. This requires in-depth customer knowledge: it's a preliminary step in developing any good marketing strategy .