SEO Trends 2023: Adapt Your Content to Google Searches
Posted: Tue Apr 29, 2025 5:51 am
By Bruno Fontanet
on Thursday, January 12, 2023 - Updated Sunday, March 3, 2024
Inside this article
⏲ Reading time: 14 minutes
SEO is constantly austria phone number data evolving! What you did yesterday may not be effective today. So, what are the SEO trends for 2023 ? And most importantly, how should you adapt to reach the golden triangle of Google's SERP ? We present the 7 elements to consider to stay ahead of your competition!
Quick read: What you'll learn about SEO in 2023
In this article, we will detail the 7 major SEO trends in 2023 :
The arrival of AI in force .
The importance of curiosity and relevance .
Content is ( still ) king.
The growing place of SMO and SXO .
Local SEO is becoming essential.
Voice search is still growing.
Structured data is no longer an option.
Want to know how to adapt your SEO efforts in 2023? Just read on!
1. The big SEO trend of 2023: AI (artificial intelligence)
You've probably heard of GPT3 and, more recently, GPT4. These artificial intelligences are absolutely amazing and can be very useful for SEO in 2023. However, you need to know how to use them to avoid the risk of a Google penalty. [1]
The 2022 Helpful Content search engine algorithm update aims to ensure readers receive unique, high-value content. While John Mueller ( Webmaster Trends Analyst at Google) has made it clear that content generated by automated writing tools is considered spam , this information has been nuanced several times .
This is what was recently stated on Twitter by the official Google SearchLiaison account and confirmed by Danny Sullivan: " if content generated by artificial intelligence helps users and is written primarily for them , then this is not a problem." [2]
So, if you want to speed up your content creation , there's nothing stopping you from using this type of software, like the excellent redaction.io . Based on this SEO-optimized text, you can then rework it to personalize it and make it content that meets Google's criteria in 2023.
Screenshot from redaction.io
Moreover, using AI can help you with many other SEO aspects than just content creation:
develop the structure of your content intended for the web;
find relevant keywords ;
implement a content strategy ;
establish a netlinking strategy ;
understand the search intentions of Internet users;
etc.
Regardless, using these tools requires extensive SEO expertise . Only an SEO consultant or professional web editor will be able to take full advantage of them to adapt the information provided and implement the most effective SEO actions in 2023.
2. Curiosity and relevance are John Mueller's key words
When asked on Twitter about the SEO skills to develop in 2023 , John Mueller simply replied: “curiosity and perseverance.” [3] Those who follow him on Twitter will not be surprised by this rather direct and evasive answer. However, there is important information hidden behind these two words!
Curiosity : To succeed in SEO, you have to continually experiment and try new things. What you've accomplished with one client can't necessarily be duplicated with another. You have to experiment to achieve the same results. Dare to test new technologies and try new strategies to discover what works in 2023 for a particular field of activity.
Perseverance : As you well know, implementing SEO actions doesn't bring instant results. It takes patience and perseverance to improve a website's natural SEO. Don't get discouraged and continue to implement new levers to improve your ranking in the long term.
Some might say this is nothing new and has always been the case in SEO. It's true! However, each year brings its share of search algorithm updates and therefore it's worth retesting each time and waiting to see the results. SEO in 2023 will certainly be no exception , so stay curious and persevere!
3. Focus on SEO content in 2023
on Thursday, January 12, 2023 - Updated Sunday, March 3, 2024
Inside this article
⏲ Reading time: 14 minutes
SEO is constantly austria phone number data evolving! What you did yesterday may not be effective today. So, what are the SEO trends for 2023 ? And most importantly, how should you adapt to reach the golden triangle of Google's SERP ? We present the 7 elements to consider to stay ahead of your competition!
Quick read: What you'll learn about SEO in 2023In this article, we will detail the 7 major SEO trends in 2023 :
The arrival of AI in force .
The importance of curiosity and relevance .
Content is ( still ) king.
The growing place of SMO and SXO .
Local SEO is becoming essential.
Voice search is still growing.
Structured data is no longer an option.
Want to know how to adapt your SEO efforts in 2023? Just read on!
1. The big SEO trend of 2023: AI (artificial intelligence)You've probably heard of GPT3 and, more recently, GPT4. These artificial intelligences are absolutely amazing and can be very useful for SEO in 2023. However, you need to know how to use them to avoid the risk of a Google penalty. [1]
The 2022 Helpful Content search engine algorithm update aims to ensure readers receive unique, high-value content. While John Mueller ( Webmaster Trends Analyst at Google) has made it clear that content generated by automated writing tools is considered spam , this information has been nuanced several times .
This is what was recently stated on Twitter by the official Google SearchLiaison account and confirmed by Danny Sullivan: " if content generated by artificial intelligence helps users and is written primarily for them , then this is not a problem." [2]
So, if you want to speed up your content creation , there's nothing stopping you from using this type of software, like the excellent redaction.io . Based on this SEO-optimized text, you can then rework it to personalize it and make it content that meets Google's criteria in 2023.
Screenshot from redaction.io
Moreover, using AI can help you with many other SEO aspects than just content creation:
develop the structure of your content intended for the web;
find relevant keywords ;
implement a content strategy ;
establish a netlinking strategy ;
understand the search intentions of Internet users;
etc.
Regardless, using these tools requires extensive SEO expertise . Only an SEO consultant or professional web editor will be able to take full advantage of them to adapt the information provided and implement the most effective SEO actions in 2023.
2. Curiosity and relevance are John Mueller's key wordsWhen asked on Twitter about the SEO skills to develop in 2023 , John Mueller simply replied: “curiosity and perseverance.” [3] Those who follow him on Twitter will not be surprised by this rather direct and evasive answer. However, there is important information hidden behind these two words!
Curiosity : To succeed in SEO, you have to continually experiment and try new things. What you've accomplished with one client can't necessarily be duplicated with another. You have to experiment to achieve the same results. Dare to test new technologies and try new strategies to discover what works in 2023 for a particular field of activity.
Perseverance : As you well know, implementing SEO actions doesn't bring instant results. It takes patience and perseverance to improve a website's natural SEO. Don't get discouraged and continue to implement new levers to improve your ranking in the long term.
Some might say this is nothing new and has always been the case in SEO. It's true! However, each year brings its share of search algorithm updates and therefore it's worth retesting each time and waiting to see the results. SEO in 2023 will certainly be no exception , so stay curious and persevere!
3. Focus on SEO content in 2023