Create audiences from funnel stages
Posted: Wed Apr 23, 2025 6:05 am
The chart above is a standard implementation of Shopify and all of these events are set up automatically when you add your pixel through Shopify. Many platforms make it easy to set these actions up and they can be huge benefits to your accounts.
Those same buyer funnel steps we use for conversion optimization malta phone number lead can also be used for audience creation.
Think about when you are personally shopping or browsing online. What type of mentality shift do you go through when you view an item vs when you add it to your shopping cart? And how much more of a shift do you make when you start to check out?
If you’re anything like me, your connection to a brand changes quite a bit when you go through each of those stages and because of that, I want to be spoken to differently on subsequent touches.
Facebook custom audience view
When building audiences, if you click the dropdown that defaults to “All website visitors,” you’ll see there is a section titled “From your events.” Any of the actions here can be used as an audience creation trigger in the same way a URL rule can be. Simply choose the event you want, customize your remaining parameters, and you’re all set!
Those same buyer funnel steps we use for conversion optimization malta phone number lead can also be used for audience creation.
Think about when you are personally shopping or browsing online. What type of mentality shift do you go through when you view an item vs when you add it to your shopping cart? And how much more of a shift do you make when you start to check out?
If you’re anything like me, your connection to a brand changes quite a bit when you go through each of those stages and because of that, I want to be spoken to differently on subsequent touches.
Facebook custom audience view
When building audiences, if you click the dropdown that defaults to “All website visitors,” you’ll see there is a section titled “From your events.” Any of the actions here can be used as an audience creation trigger in the same way a URL rule can be. Simply choose the event you want, customize your remaining parameters, and you’re all set!