Get to know what they want and need

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“Even if you’ve done this exercise before, it’s still a great time to revisit—especially with the drastic shifts that have occurred during this season. A persona should include your target audience’s general demographic/psychographic details, behaviors, industry pain points, and concerns.”

get to know your post covid customer personas
From our post on buyer personas.

Rollins suggests that your personas should also include details that help you dig deeper jamaica phone number lead into their emotions, purchasing behaviors, and more, including:

Motivations
Purchasing habits
Goals and objectives
Frustrations
Personality type
Roles and responsibilities
One way to get your new persona information is to conduct one-on-one customer and client interviews. right now and build those new customer profiles around their responses.