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SEO should always be up to date with the focus of your visitors

Posted: Tue Apr 22, 2025 8:43 am
by messi69
Google makes 500 to 600 changes to its algorithm every year. We know that it is practically impossible for any marketer to always be aware of each of these updates. However, it is essential that your website is always optimized for current and future algorithms.

The best way to do this is to always understand your customer’s focus and their experience while visiting your website. By adapting your approach to the focus of your website visitors, rather than prioritizing search engines, regardless of algorithm changes, your website will always rank well. This is because Google also uses user behavior to determine the ranking of websites.

One trend that promises to have a significant impact on SEO strategies is the growing use of voice search . Currently, according to data from ComScore, 40% of adult gambling data morocco smartphone users use voice search at least once a day, and this number is expected to increase to 50% by the end of next year. This means that you will need to adopt larger keywords in your strategy, in phrase format, to incorporate voice search into your strategy.

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Incorporate Social Media into Your B2B Marketing Strategy
According to information from Hootsuite, social networks have 3.48 billion users and have grown by 9% since last year. Social networks are already established in our daily lives and yet they continue to grow, becoming a fundamental element for strategic communication for many businesses.

For B2B marketing companies, the key to building a successful social media strategy is finding the environments your target audience frequents. As we approach the next decade, more social networks will be developed, so it’s important to accurately identify your audience’s favorite channel.

LinkedIn (a social network focused on networking) can be a great option for you to start structuring your B2B marketing strategy . There are more than 590 million active professional profiles on LinkedIn and, according to data from Demand Gen, 80% of B2B customers arrive through this social network. In addition, LinkedIn has more than 60 million senior-level influencers, 40 million in executive positions and 10 million opinion leaders. It is also expected that for 2020 and beyond, these numbers will increase even more.