Augmented Reality in Sports
Posted: Tue Apr 22, 2025 7:02 am
So how is AR disrupting the sports industry? Read on to find out more.
AR in Sports: Theory and Practice
In a few years, we’ve seen a huge shift in consumer and user perception of AR adoption. With the advent of social media face filters and apps, the technology has seeped into our daily lives, and sports fans and enthusiasts in particular seem to have found what they’ve been looking for: an easy-to-use technology that inspires real emotions of interaction (whether in their own homes or at the stadium) and connects with their favorite teams and athletes in a new and exciting way.
From branded filters on social media to enhanced sports apparel, multiplayer georgia phone number lead AR games, or a 3D avatar of your favorite athlete practicing moves on your coffee table — the advent of augmented reality has made it all possible.
The Globo Rio app is an augmented reality experience designed specifically for the Rio Olympics. The app uses Geo AR technology as an interactive guide to the Olympic Village, and after entering augmented reality mode, visitors can quickly locate their venues, discover statistics, competitions and follow live results. The versatility and ease of use of the app have proven to be crucial for such a major sporting event, with more than 100,000 installations in the first two days.
AR in Sports: Theory and Practice
In a few years, we’ve seen a huge shift in consumer and user perception of AR adoption. With the advent of social media face filters and apps, the technology has seeped into our daily lives, and sports fans and enthusiasts in particular seem to have found what they’ve been looking for: an easy-to-use technology that inspires real emotions of interaction (whether in their own homes or at the stadium) and connects with their favorite teams and athletes in a new and exciting way.
From branded filters on social media to enhanced sports apparel, multiplayer georgia phone number lead AR games, or a 3D avatar of your favorite athlete practicing moves on your coffee table — the advent of augmented reality has made it all possible.
The Globo Rio app is an augmented reality experience designed specifically for the Rio Olympics. The app uses Geo AR technology as an interactive guide to the Olympic Village, and after entering augmented reality mode, visitors can quickly locate their venues, discover statistics, competitions and follow live results. The versatility and ease of use of the app have proven to be crucial for such a major sporting event, with more than 100,000 installations in the first two days.