EMOTIONAL DESIGN: Understand what it is and the 3 levels.

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Do you know how to manage your brand efficiently?
Discover what Emotional Design is and what the 3 levels are:
Does the expression emotional design make any albania mobile database to you? If we stop to analyze each word that makes up the term, it is possible to get a brief idea, isn't that right?

After all, visual elements have a great capacity to awaken feelings in people.

However, what many people don't know is that emotional design is a fundamental part of a brand's marketing and sales strategies . It is possible to leverage business results and capture the public's attention through this tool.

Have we piqued your interest? Then take advantage of this article to find out what you need to know about the broad concept of emotional design!

photo of woman thinking about design-with pencil-on-her-face-with-colored-brain-drawing-on-top
What is emotional design?
It consists of the study of how the aesthetic characteristics of a given object influence people's perception , causing repulsion or attraction. In the commercial sense, it is related to the feeling that a product provokes in the public.

The concept is relatively new, as it was proposed in 2003, in the book Emotional Design, by Cognitive Science professor Donald A. Norman.

Its purpose is to justify the opportunities that design opens up for business, going beyond the appeal that its appearance generates — if explored correctly.

There are famous examples in the market where design is the aspect that adds the most value to a given item. This does not mean that a product is inferior to others in its functions. But with emotional design, it is able to reach and engage the target audience through a positive experience.