Martell teamed up with well-known

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During the Mid-Autumn Festival last year, fashion designer Angel Chen to launch the Mid-Autumn Festival limited AR packaging of Baume & Mercier Cognac. Using the mini program AR image tracking technology, users only need to scan the bottle or packaging to display the Western voyage epic depicted by colorful Chinese elements. The collision of traditional Chinese artistic elements and Western modern style generates new sparks of inspiration, and experience the famous scene of Martell crossing the ocean to China in the 17th century restored by AR digitalization.

The immersive WebAR experience attracts consumers to actively learn egypt phone number lead about the brand story and builds a solid bridge of communication between the brand and users. The mini program also specially designs a "music identification session" where users only need to scan the anti-counterfeiting code on the bottle to learn detailed product information, identify the authenticity of the product in a quick and safe way, and cooperate with interesting lucky draw activities to create a differentiated marketing interactive experience.