Digital Transformation: what is the relationship between this strategy and Big Data?

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Digital transformation has arrived to show how companies need to adapt in processes and not just in technology.

Today, consumers are different. They are impatient and need to trust your company to consume your brand. Digital connectivity is changing people's lives all over the world.

Furthermore, as people become increasingly integrated into the digital world, the amount of data they provide is growing. According to IDC, by 2020, the digital world will contain around 44 trillion gigabytes, which is 10 times more than in 2013.

However, to take advantage of brazil mobile database this data, it will be necessary to use a Big Data strategy. Check out its relationship with digital transformation.

The future is data
Data has evolved dramatically in recent years, in type, volume and velocity due to the widespread digitalization of global business processes.

They have become the new commercial currency and their rise over the years will be fundamental to the transformation and growth of companies around the world.

This will happen mainly due to the entry of Generation Z , or digital natives, into the market. They will demand that your company be digital and have an automated process.

The Cisco Global Cloud Index indicates that the Cloud will be the main driver of exponential data growth and will see its traffic quadruple in the next five years.

So, big data has far-reaching impact and significance. But how do we understand its benefits, along with analyzing the digital transformation journey?

Understanding the value of data is critical to the successful implementation of operational strategies that facilitate agile and effective business growth.

Big Data opens doors
Big Data is an unstructured data strategy, with information that is recorded but does not easily fit into well-organized rows and columns.

With the widespread use of technologies such as social media, mobile access and smart search , data becomes comprehensive and guides brands through user intent.

Now it is possible to better understand what your consumer needs and how your company can help them.

With Big Data, all these decisions can be data-driven and allow for real-time analysis.

In times of technologies such as artificial intelligence , several doors will open so that companies can obtain information that brings them ever closer to their customers.