CPC: what does one of the most used Google Ads metrics mean?

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One of the main acronyms when we talk about advertise on Googleis the CPC or Cost Per Click.

When you choose to create a Google Ads campaign with CPC payment, it means that you will pay Google for each click that the campaign generates.

In other words: every time a user clicks on the campaign, you will pay a few cents to Google, until your entire budget is reached.

Typically, most Google Ads campaigns are gambling data india based on CPC. After all, when you opt for this system, you only pay when a user actually clicks on the ad, which makes it more efficient.

However, it is important to track other Google Ads metrics when using the CPC format. After all, CPC should be analyzed based on the number of people who saw the ad, the click-through rate, and the subsequent conversion rate.


Typically, CPC is a format most commonly used when the objective of the campaign is to direct the user to a page. It could be a Landing Page, a product page, an article or some other content. If you want to move the user from Googlefor your website, then CPC is best for you.

It is particularly effective when you have set up an excellent conversion strategy on your page. This is because it is usually cheaper than CPA, which we will see below.