The four phases of Inbound Commerce
Posted: Mon Apr 21, 2025 8:36 am
Conversion rate
inbound conversion rate How to use Inbound Marketing in your Ecommerce
Inbound Commerce is the variation of attraction marketing that is more focused on sales, after all, this is the main objective of any e-commerce.
In practical terms, the conversion rate is one gambling data america of the main indicators for evaluating the success of an e-commerce.
Conversion rate is equal to the number of sales divided by the number of website visitors.
Data obtained throughresearch conducted by Experian Hitwiseindicate that the average conversion rate for Brazilian e-commerce is approximately 1.65%.
In other words: for every 1,000 people who visit an online store, only 16 complete a purchase .
The minimum target considered for a good conversion rate is 2% . So do you see how difficult it is to close a sale?
An excellent way to help your business increase its conversion rate is through Inbound Commerce.
The 4 phases of attraction marketing for virtual commerce must be “stuck” in the entrepreneur’s head:
Attract visitors through relevant content, SEO and ads
Convert visitors into leads using specific tools
Closing the deal and turning leads into lasting customers
Delight customers by turning them into organic promoters of your brand
The phases of Inbound Marketing transform visitors into leads (business opportunities); successful leads become prospects, who are people prepared to buy.
Prospects, in turn, become consumers and will also be promoters of your brand. And this will only work effectively if your Inbound Marketing strategy is applied correctly.
inbound conversion rate How to use Inbound Marketing in your Ecommerce
Inbound Commerce is the variation of attraction marketing that is more focused on sales, after all, this is the main objective of any e-commerce.
In practical terms, the conversion rate is one gambling data america of the main indicators for evaluating the success of an e-commerce.
Conversion rate is equal to the number of sales divided by the number of website visitors.
Data obtained throughresearch conducted by Experian Hitwiseindicate that the average conversion rate for Brazilian e-commerce is approximately 1.65%.
In other words: for every 1,000 people who visit an online store, only 16 complete a purchase .
The minimum target considered for a good conversion rate is 2% . So do you see how difficult it is to close a sale?
An excellent way to help your business increase its conversion rate is through Inbound Commerce.
The 4 phases of attraction marketing for virtual commerce must be “stuck” in the entrepreneur’s head:
Attract visitors through relevant content, SEO and ads
Convert visitors into leads using specific tools
Closing the deal and turning leads into lasting customers
Delight customers by turning them into organic promoters of your brand
The phases of Inbound Marketing transform visitors into leads (business opportunities); successful leads become prospects, who are people prepared to buy.
Prospects, in turn, become consumers and will also be promoters of your brand. And this will only work effectively if your Inbound Marketing strategy is applied correctly.