Based on the problems presented, the reason for the rapprochement between marketing and sales becomes more evident. The sales department will be able to provide marketing with real data about customers so that, from there, it will be possible to create the persona that will most closely match the purchasing profile of the company's customers.
With the functions of the marketing and sales sectors slovenia mobile database defined, it is possible to see that the result is not just selling, but rather creating sales opportunities through what is prioritized by the customer (hence the importance of creating a reliable persona).
With this integration, you can have a truly efficient strategy in your company, which will not only help you attract new customers, but also help you keep them in the business. Consequently, without such integration, you will not be able to optimize your results.
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