We are all digital influencers
Posted: Mon Apr 21, 2025 6:53 am
One of the main characteristics of the Internet is precisely that it is a free territory, that is, anyone with access to the network from a connected computer or mobile device.
Along with this ease of communication came social networks , which today provide a very high level of exposure to anyone who has created a profile, page or channel on the various networking options available on these networks.
As one of the objectives of these profiles and other tools is precisely to win over a captive audience, it is natural that in search of this audience people end up attracting other people who share their ideas to this digital hub.
Since this audience, for the chile mobile database most part, is in agreement with the opinions expressed by these profiles in one way or another, we can then say that anyone who has a profile on social media is, in some way, a digital influencer.
The problem in defining who digital influencers are is the extent of this influence and how it materializes and is quantified. By definition, we are all digital influencers .
This is why one of the main arguments of those who call themselves “digital influencers” falls apart. They are not unique, much less special people. They are just people expressing their opinions and concepts.
Of course, the audience they have makes some difference, but the size of this audience does not necessarily mean agreement with the opinions and concepts expressed, much less the ability to shape opinions.
Technically, what is a digital influencer?
Moving on to a technical point of view, a true digital influencer is that person or brand that, through their content, manages to somehow influence the way their followers in digital media view and consider certain issues or concepts.
Taking this concept as a basis, some of the arguments of these supposed digital influencers fall flat. Does the fact that they have many followers or fans mean that these people are really influenced by the opinions they share?
Could it be that this high number of “Followers” or “Fans” are simply spectators of a show, often even bizarre? How can this influence be assessed? Is there a number that indicates the real influence of these profiles.
Along with this ease of communication came social networks , which today provide a very high level of exposure to anyone who has created a profile, page or channel on the various networking options available on these networks.
As one of the objectives of these profiles and other tools is precisely to win over a captive audience, it is natural that in search of this audience people end up attracting other people who share their ideas to this digital hub.
Since this audience, for the chile mobile database most part, is in agreement with the opinions expressed by these profiles in one way or another, we can then say that anyone who has a profile on social media is, in some way, a digital influencer.
The problem in defining who digital influencers are is the extent of this influence and how it materializes and is quantified. By definition, we are all digital influencers .
This is why one of the main arguments of those who call themselves “digital influencers” falls apart. They are not unique, much less special people. They are just people expressing their opinions and concepts.
Of course, the audience they have makes some difference, but the size of this audience does not necessarily mean agreement with the opinions and concepts expressed, much less the ability to shape opinions.
Technically, what is a digital influencer?
Moving on to a technical point of view, a true digital influencer is that person or brand that, through their content, manages to somehow influence the way their followers in digital media view and consider certain issues or concepts.
Taking this concept as a basis, some of the arguments of these supposed digital influencers fall flat. Does the fact that they have many followers or fans mean that these people are really influenced by the opinions they share?
Could it be that this high number of “Followers” or “Fans” are simply spectators of a show, often even bizarre? How can this influence be assessed? Is there a number that indicates the real influence of these profiles.