Users can capture photos or video content
Posted: Mon Apr 21, 2025 6:36 am
Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s iconic Olympia bag, using augmented reality technology to create a unique web-based experience that allows customers to scan the statue around them.
Visitors can view the statue from anywhere in the room through the screen.of the moving belize phone number lead statue and share their unique experience on social media.
The campaign aims to explore the relationship between physical and digital realities, while enhancing the Burberry customer experience to feel the same luxury as in store.
AR has created a real and immersive digital experience for various industries. Through AR virtual try-on, users can achieve "watch and play" and "watch and buy" while enjoying a visual feast, driving a rapid increase in brand voice in a short period of time, bringing e-commerce sales conversions while stimulating fan UGC.
Visitors can view the statue from anywhere in the room through the screen.of the moving belize phone number lead statue and share their unique experience on social media.
The campaign aims to explore the relationship between physical and digital realities, while enhancing the Burberry customer experience to feel the same luxury as in store.
AR has created a real and immersive digital experience for various industries. Through AR virtual try-on, users can achieve "watch and play" and "watch and buy" while enjoying a visual feast, driving a rapid increase in brand voice in a short period of time, bringing e-commerce sales conversions while stimulating fan UGC.