You don’t have access to all customer data

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Analytics and customer relationship management (CRM) are an essential part of any online business . The biggest problem is that marketplaces don’t netherlands mobile database many details about their customers. Some of them even only provide their username and order — a way to prevent the entrepreneur from contacting their customer or potential customers directly.

You've probably heard the expression "the database is the greatest asset of any business", right? That's because, with a database in hand, it's possible to understand your customers' main pain points, their behavior and, most importantly, to be able to segment them accurately.

When you don’t have access to this data, basically, all your communication and strategy will be based exclusively on guesswork. And the chance of this approach being wrong (and your money being spent on unnecessary activities) is huge.