Main trends among consumers and entrepreneurs

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Worried man with falling graph in the backgroundA study by KPMG reveals that the first trend is the consumer's desire to buy more and pay less, leading switzerland mobile database to research until they find the ideal price. And, given the imminent drop in sales volume due to inflation, increasing the price of the product becomes a risky choice. In most cases, the customer will opt for a more competitive price among competitors.

The second trend is that retailers recognize the need to reduce operating costs. Entrepreneurs will seek to preserve cash flow by avoiding unnecessary expenses. In other words, they will need to do more with less to ensure the company's profitability in the coming years.