What is Inbound Marketing?
Posted: Mon Apr 21, 2025 4:27 am
If you still don't know what Inbound Marketing is , get ready, because this year this will be a recurring expression in discussions about online marketing here in Brazil, as it has been booming abroad for some time now.
Inbound Marketing is a strategy made up of a series of online actions that aim to attract traffic to a website and work this traffic in order to convert it into Leads or effective consumers of your products or services.
Knowing what Inbound Marketing is and how it works is important for any digital entrepreneur and marketing professional, because it has proven to be one of the most powerful online marketing tools today, and promises to be one of the strongest trends for digital marketing in 2021 .
Why Inbound Marketing
We are going through a el salvador mobile database time when conventional direct marketing gives way to relationship marketing, where instead of directly offering products and services, the objective is to create relationship points, to then publicize our value proposition.
This is what is known as New Marketing , a way of attracting the attention of potential customers by presenting content that adds value to people's daily lives, using a technique that is much less invasive than others used in traditional Internet marketing.
One of the advantages of Inbound Marketing is its segmentation. Because it consists of a series of actions that seek to awaken the public's interest in the brand, its products or services, the resulting audience of these actions is extremely segmented.
This greatly facilitates the work of inserting this audience into a sales funnel, designed according to the Consumer Purchase Journey , which enables brands to achieve a drastic reduction in customer acquisition costs while positioning themselves as a reference in their market.
Another great argument in favor of Inbound Marketing is its high conversion rate. Inbound Marketing actions tend to present a much higher ROI than that obtained in conventional online campaigns.
This alone would be enough of an argument for you to dive head first into New Marketing , but there is another one that is definitive.
In times when paid media is becoming increasingly expensive, with the prices of sponsored links on Google Ads going through the roof and Facebook Ads as well, Inbound Marketing tactics cost 60% less than conventional marketing actions.
In difficult times like the ones we are experiencing in Brazil, this is the final argument, and knowing what Inbound Marketing is you can put it into practice. What is Inbound Marketing at this time? It is saving resources and increasing efficiency.
Inbound Marketing is a strategy made up of a series of online actions that aim to attract traffic to a website and work this traffic in order to convert it into Leads or effective consumers of your products or services.
Knowing what Inbound Marketing is and how it works is important for any digital entrepreneur and marketing professional, because it has proven to be one of the most powerful online marketing tools today, and promises to be one of the strongest trends for digital marketing in 2021 .
Why Inbound Marketing
We are going through a el salvador mobile database time when conventional direct marketing gives way to relationship marketing, where instead of directly offering products and services, the objective is to create relationship points, to then publicize our value proposition.
This is what is known as New Marketing , a way of attracting the attention of potential customers by presenting content that adds value to people's daily lives, using a technique that is much less invasive than others used in traditional Internet marketing.
One of the advantages of Inbound Marketing is its segmentation. Because it consists of a series of actions that seek to awaken the public's interest in the brand, its products or services, the resulting audience of these actions is extremely segmented.
This greatly facilitates the work of inserting this audience into a sales funnel, designed according to the Consumer Purchase Journey , which enables brands to achieve a drastic reduction in customer acquisition costs while positioning themselves as a reference in their market.
Another great argument in favor of Inbound Marketing is its high conversion rate. Inbound Marketing actions tend to present a much higher ROI than that obtained in conventional online campaigns.
This alone would be enough of an argument for you to dive head first into New Marketing , but there is another one that is definitive.
In times when paid media is becoming increasingly expensive, with the prices of sponsored links on Google Ads going through the roof and Facebook Ads as well, Inbound Marketing tactics cost 60% less than conventional marketing actions.
In difficult times like the ones we are experiencing in Brazil, this is the final argument, and knowing what Inbound Marketing is you can put it into practice. What is Inbound Marketing at this time? It is saving resources and increasing efficiency.