Regular testing and optimization help ensure that each stage of the social media conversion funnel delivers results and that your customer journey keeps improving.
So, How Often Should You Revisit Your Conversion Funnel?
Here’s what Wessels has to say:
“As much as possible. Especially the top of the funnel, as this is high school coaches email list where new audiences are discovered. They may not be ready to convert immediately, but nurturing them with the right ad copy and creative can guide them to the bottom of the funnel, turning them into your next lead or conversion.”
Not Converting Leads? Here’s What You Could Be Doing Wrong
If your social media conversion rate is declining, you might be making some of these mistakes:
• No Personalization: Generic posts and messages don’t work. Personalize your content and DMs to show you understand your audience’s needs and interests.
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