RankBrain isn’t new, but it’s constantly learning, which means you need to adapt your strategy to learn with it. If your SEO strategy hasn’t focused on creating quality content up until now, it’s time to change that.
2. Voice search continues to gain popularity
seo trends 2021
You’ll need to start optimizing your content for longer phrases that match the way people speak. For example, if you were to search for this article on Google, you’d likely type in “SEO trends 2021.” But if you asked your personal assistant to find the same content, you’d be much more likely to ask, “What are the SEO trends for 2021?”
The difference is subtle, but if you hope your content qatar phone number list will be the only search result your smart home device gets, you'll want to think about more natural phrases.
How important is voice search? In 2020, there will be 4.2 billion digital voice assistants in use worldwide . This number is expected to double to 8.4 billion by 2024. Voice search is something you can no longer ignore.
3. Quality long-form content should be part of your strategy
Every day, more and more content is added to the Internet. As search engines register information, they look for ways to differentiate articles. One way is through careful content crafting.
While you may have a short and sweet article that explains one aspect of your business, it probably won’t be enough to qualify for a top ranking position. This is because search engines are looking for content that will fully satisfy customer needs.
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