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Google Shopping Ads uses a shopping feed sent through your Merchant Centre account. Product feeds are an important element that helps you develop your Google Shopping campaigns.
Your product feed is a collection of different information (description, image, price, availability, etc.) that gives Google's algorithm an idea for where to place your ads in search results.
Still confused? Let's try to explain it more simply!
You start using Google Shopping Ads to place your products on morocco phone number list the SERP. To advertise your products on this platform, you need to provide Google with all the necessary product information by uploading it to Google Merchant Centre.
When a user performs a search on Google Search, the platform accesses all the product feeds in its database to highlight relevant results.
In this situation, if a user's search query matches any of the descriptions provided in your feed, Google highlights the results in the SERP and other relevant networks such as Google Display Network and Youtube. Here's how it works.
Remember that the right feed will ensure you profitable advertising in Shopping Ad. To fully utilize the platform's capabilities, it is necessary to constantly update the product feed.
Let's look at the different ways to create profitable Google Shopping ads:
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