How to calculate email marketing metrics?

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Email marketing metrics can be calculated using simple formulas based on the data available from email campaigns. Here are some examples!

Open rate = ( Number of emails opened/Number of emails successfully delivered) x100 ;
Click-through rate = ( Number of clicks on email links/Number of email impressions) x100 ;
Conversion rate = ( Number of conversions generated/Number of emails successfully delivered) x100 ;
Unsubscribe rate = ( Number of unsubscribes/Number of successfully delivered emails) x100 .
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Engagement Strategies: How to Keep Your Subscribers Interested
Now that you know the email marketing metrics, you need to understand that personalized emails are important for building customer loyalty , as they increase the likelihood of opening, interacting and converting.

Therefore, one of the main strategies for email marketing is the use of email automation and personalization . You can also do A/B testing , that is, compare multiple versions of an email to gain insights into customer preferences.

Additionally, incorporating autoresponders into your sales processes is a great way to send emails to customers who abandoned a purchase at checkout .