Different ways to evaluate conversion rate

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Click-through conversion rate
www address with a mouse pointerThe click-through conversion rate is a metric that analyzes the application of a marketing campaign, mainly on online platforms.

Therefore, it measures the number of people who clicked on a link in russia mobile database to the number of people who viewed the link. Here's how the click-through rate assessment works:

Click-through rate = Number of clicks/Number of views x 100%

Conversion rate by product
computer screen with checkoutThis metric is vital for understanding which products generate the most interest from your audience. This way, you can identify opportunities to optimize your marketing strategies, highlight products, adjust prices, improve product descriptions, etc.

For example, if your e-commerce sells several different products and you want to calculate the rate for each of them, follow this formula:

Product A Conversion Rate = Number of Product A Sales/Number of Product A Views x 100%