Email Marketing Metrics to Ensure ROI
Posted: Sun Apr 20, 2025 8:41 am
Email marketing metrics are indicators that help you evaluate the performance of your campaigns. They include open rates, clicks, and conversions, providing valuable insights into subscriber behavior and the effectiveness of your strategies, allowing you to adjust for better results.
According to research by Marketing Charts, 82% of digital spain mobile database professionals say they use email marketing as their main sales strategy.
In addition to investing in this medium, it is vital that you also pay attention to email marketing metrics . Want to know what these are and how they can help your online business? Find out more below!
What are email marketing metrics?
man with question marks
In short, email marketing metrics are indicators used to measure the performance and engagement of email campaigns.
They provide insights into how emails are performing, helping marketers understand lead behavior and optimize email marketing strategies .
By analyzing metrics, it is possible to identify what works and what doesn’t, allowing adjustments to improve future campaigns.
What are the main email marketing metrics?
woman looking at graphs
Opening rate
The open rate is a metric that indicates the percentage of emails sent that were opened. The open rate mainly analyzes the effectiveness of the email title, that is, the subject line.
A good practice to improve engagement in email campaigns is to add subjects that address your persona's pain points.
Furthermore, according to research by Campaign Monitor , it is estimated that using the user's name in the subject increases the email open rate by around 26%.
According to research by Marketing Charts, 82% of digital spain mobile database professionals say they use email marketing as their main sales strategy.
In addition to investing in this medium, it is vital that you also pay attention to email marketing metrics . Want to know what these are and how they can help your online business? Find out more below!
What are email marketing metrics?
man with question marks
In short, email marketing metrics are indicators used to measure the performance and engagement of email campaigns.
They provide insights into how emails are performing, helping marketers understand lead behavior and optimize email marketing strategies .
By analyzing metrics, it is possible to identify what works and what doesn’t, allowing adjustments to improve future campaigns.
What are the main email marketing metrics?
woman looking at graphs
Opening rate
The open rate is a metric that indicates the percentage of emails sent that were opened. The open rate mainly analyzes the effectiveness of the email title, that is, the subject line.
A good practice to improve engagement in email campaigns is to add subjects that address your persona's pain points.
Furthermore, according to research by Campaign Monitor , it is estimated that using the user's name in the subject increases the email open rate by around 26%.