Customer experience is driven by data and is vital to the success fantuan database of your business. A report from Dimension Data found that 81% of companies say customer experience is a competitive differentiator. Some 73% of business executives say that delivering a relevant and reliable customer experience is critical to their company’s overall business performance today.
So, it’s clear most people understand that customer experience is important. But businesses still haven’t figured out how to deliver that critical experience. In fact, a recent survey found that only 15% of organizations consider themselves very effective in delivering a relevant and reliable customer experience.
The key to improving the customer experience lies in your customer data. Your ability to collect, integrate, clean, and supplement customer data plays a critical role in the experience of your customers.It dictates, almost completely, how your brand engages with prospects and customers at every stage. Even moderate improvements in data collection can have a big payoff down the line.
