This is the phase in which the consumer expresses a problem and then conducts research to understand more clearly and resolve his or her need.
The consideration stage
When a prospect has clearly defined the possible solution to his problem. He has lebanon whatsapp mobile phone number list committed to collecting all the available means and methods, and is deliberating which one is the most suitable.
The decision stage
This is when a prospect has decided on their solution strategy and has settled on a solution. This could be your brand, product or service.
To understand the reasons for your success or failure during the Buyer Journey, analysis is important.
This is the most important stage of Inbound Marketing and should permeate all stages. As you develop your Inbound Marketing strategy, you need to measure and analyze the scope of your efforts.
To make a campaign truly successful you need to know what works, what doesn't, and how to implement new solutions and improve in the most efficient way possible.
The only way to do this is to analyze their work.
In this video, made by Google, there is a very simple explanation of how users within their platform interact and how they make decisions.
Blogs about Inbound Marketing
We offer you a list of some of the blogs in Spanish about Inbound Marketing that you should check out to stay up to date on this topic.
1. Genwords
This is our agency's blog.
Since 2014 we have developed a Content Marketing service for Latin America and Spain, contributing to the implementation of methodologies in the region.
On our blog you can learn everything you need to know about digital marketing.
2. RD Station
RD Station is the leading inbound marketing platform in Latin America. On its blog you will find diagnostics, tips, steps and concepts to strengthen your business.
3. Hubspot
Hubspot is responsible for creating the concept of Inbound Marketing. It's no wonder they produce such valuable material on their blog.
If you want to know what an Inbound Marketing strategy should be like, you will find advice and more advice on the subject there.
4. SEOmoz
This blog is about SEO, one of the main ways to get traffic to your sites through organic search.
Considering that Google is always changing its operating rules, this blog offers tips on techniques that can be effective in increasing organic traffic, as well as techniques that will have significant results.
5. SEMRush
SEMRush is one of the leading SEO tools.
On his blog, you can find information from various digital marketing experts, including our own founder.
Inbound Marketing Tools
Nowadays, there are numerous tools to help you with your Inbound Marketing tasks, most of them free, and to help you attract traffic and build a community.
