What should we keep in mind when we want to implement an abandoned cart email?
Posted: Wed Dec 04, 2024 6:53 am
As we have mentioned on other occasions, the implementation of an abandoned cart recovery program or email in an email marketing strategy is highly effective and can help recover between 15% and 25% of abandoned carts. This is very interesting data for marketing professionals, who are struggling to reverse the high rate of shopping cart abandonment that occurs in e-commerce.
Before looking at what we should take into account lebanon mobile phone number list when we want to implement a program or email with these characteristics, we want to make a digression by answering these 3 basic questions:
What is it?: It is a program that can be made up of one or more emails. It is sent to a user when they do not complete the purchase process in the e-commerce and abandon the products in the shopping cart or basket.
How does it work?: When a user abandons products in the cart and a certain amount of time passes, an email is automatically sent to remind them that they can complete the purchase at any time.
What benefits does its implementation offer?: It offers the possibility of recovering shopping carts that were lost at a given time and, therefore, the user completes the transaction. It is a clear tool to increase sales in e-commerce.
Now, let's see what we should take into account if we are considering implementing a program with these characteristics:
1- Why do users abandon their purchases?
There are different reasons why users do not complete the purchase process in e-commerce and abandon products in the cart. These can be grouped into 3 clear categories or main reasons:
Costs (shipping, taxes, products…)
Time (long purchasing process, account creation, errors on the page…)
Trust (few payment methods, unsatisfactory shipping or return policy…)
When deciding what the abandoned cart recovery email will be like, we must take into account and investigate what we believe to be the main reason why this happens in our e-commerce. In this way, we can define the most appropriate orientation for the email. In this article we showed you 3 different types of abandoned cart emails depending on the reason for abandonment. Take a look!
2- What should the abandoned cart email look like? What should it include?
Each company, just like each e-commerce, is unique. What may be a success for one company may not be for another. However, there are certain elements that every email of this style must have and others that can work very well in all cases.
Before looking at what we should take into account lebanon mobile phone number list when we want to implement a program or email with these characteristics, we want to make a digression by answering these 3 basic questions:
What is it?: It is a program that can be made up of one or more emails. It is sent to a user when they do not complete the purchase process in the e-commerce and abandon the products in the shopping cart or basket.
How does it work?: When a user abandons products in the cart and a certain amount of time passes, an email is automatically sent to remind them that they can complete the purchase at any time.
What benefits does its implementation offer?: It offers the possibility of recovering shopping carts that were lost at a given time and, therefore, the user completes the transaction. It is a clear tool to increase sales in e-commerce.
Now, let's see what we should take into account if we are considering implementing a program with these characteristics:
1- Why do users abandon their purchases?
There are different reasons why users do not complete the purchase process in e-commerce and abandon products in the cart. These can be grouped into 3 clear categories or main reasons:
Costs (shipping, taxes, products…)
Time (long purchasing process, account creation, errors on the page…)
Trust (few payment methods, unsatisfactory shipping or return policy…)
When deciding what the abandoned cart recovery email will be like, we must take into account and investigate what we believe to be the main reason why this happens in our e-commerce. In this way, we can define the most appropriate orientation for the email. In this article we showed you 3 different types of abandoned cart emails depending on the reason for abandonment. Take a look!
2- What should the abandoned cart email look like? What should it include?
Each company, just like each e-commerce, is unique. What may be a success for one company may not be for another. However, there are certain elements that every email of this style must have and others that can work very well in all cases.