Learn from your mistakes! 11 common mistakes people make in web marketing
Posted: Wed Dec 04, 2024 6:44 am
There are generally certain patterns of failure in web marketing.
Most of the time, the cause is jumping into the water without understanding the correct knowledge and way of thinking .
Some people may want to know about common examples of failure to check whether their company's initiatives are correct.
In this article, we will explain 11 reasons why web marketing fails
. We will also explain how to deal with each of them, so you can take measures before they fail.
If you can avoid these 11 patterns, you will greatly reduce the risk of failure. If you
want to achieve results and grow your company on your own , please read to the end.
Here are 11 of the main reasons why web marketing fails:
There is no purpose or goal for web marketing
Unclear target
Management has no knowledge of web marketing
Thinking of imitating the big companies
Only looking at short-term results
Leave it all to the outsourced company
Low priority within the company
Your website is of low quality
Insufficient SEO measures
One-off measures
The order of measures is wrong
There is a high probability of failure, especially if those with decision-making authority, such as executives or project managers, lack knowledge of web marketing.
Use these 11 examples of failure as a bad example job seekers contact phone numbers list to lead your own company's web marketing to success.
In the second half of the article, we also explain measures to avoid failure.
Failure due to unclear objectives and goals of web marketing
Web marketing measures vary depending on the purpose, whether it is to increase awareness or promote purchases.
If you implement measures without thinking, you will not get the results you want despite the effort.
Social media operations, which are free and easy to start, are particularly prone to failure.
It is necessary to clarify the ideal state of your company and work backwards from the goal to set "objectives for each measure."
If the objective is not clear, it is not possible to accurately measure the results of the measures.
Failure due to lack of clarity about the target of the company
If your target audience is unclear, you won't be able to narrow down user needs.
If you create a catchy copy that is out of touch with the needs of users, you will end up with content that doesn't resonate with anyone.
Another common example of failure is when the target audience and the media do not match , such as "putting ads aimed at young people in newspapers."
If you are unclear about which demographic you are targeting, you will not be able to choose the appropriate media.
However, if you increase the number of media types, the number of keywords you need to target will increase, and advertising costs will increase unnecessarily.
Failure due to lack of knowledge of web marketing by management
Another reason for failure is when those with decision-making authority, such as managers, have no knowledge of web marketing.
[Common mistakes made by companies lacking know-how]
Trying to compete with a product that has no competitive advantage
Trying to sell products on the web that are not in demand on the web
Even though there are new products or services that companies want to promote, they often fail to raise awareness because they are reluctant to allocate advertising budgets.
Marketing knowledge is also required for analyzing and utilizing data , and without this know-how, the PDCA cycle cannot be properly implemented.
They fail because they think they can just copy big companies
In the first place, small and medium-sized enterprises, which have less capital, cannot do the same web marketing as large companies.
[Why imitating large companies will fail]
Due to limited budget and personnel
They don't have the brand power of big companies
Large companies spend huge amounts of money to establish their own brands, such as by running long-term national TV commercials.
If you only imitate their methods on the surface, it will be difficult to continue until you see results.
They fail because they only focus on short-term results
Web marketing is a process of repeated testing and improvement that produces results.
If you judge only on short-term results, you may end up correcting your course even though things are going well.
[Time it takes for web marketing measures to produce results]
SEO measures: At least six months
Ad delivery: At least 3 months
Other reasons for the failure of web marketing include not spending advertising money on products that are expected to attract repeat purchases or being too dependent on trends .
Failure due to leaving everything to outsourcing
The idea that "web marketing will work if you outsource it" is a recipe for failure.
Managers who are not good at digital tend to take the bait with juicy sales pitches.
In the first place, outsourced companies are professionals in web marketing and are not familiar with your own products or services.
In order to implement measures that utilize the strengths of your company's products, it is necessary to have them cooperate with you as partners rather than leaving everything to them.
Low priority given to web marketing
It is common for companies to start without sharing the importance of web marketing within the company, and then fail.
[Characteristics of companies with low priority]
There is no dedicated person for web marketing
Lack of time, budget, or other resources
In an age where the use of web marketing has become commonplace, it can be difficult to achieve results while also juggling other duties.
If the web marketing staff assigned to your company have little authority and a small marketing budget, your business will likely fail.
Even if you can choose effective measures, you will not be able to implement them, which will result in lost opportunities.
Failing due to poor quality of company website
The basic strategy of web marketing is to use websites and services to achieve results.
If the quality of your company's website is low, it is only natural that you will fail.
Site quality includes the quality of the content and the ease of use of the site.
[Characteristics of sites that are unlikely to lead to results (are prone to failure)]
Infrequent updates
The design and content are outdated
The flow of the page is unclear
It is difficult to find the location of the products or inquiry form
Poor usability (bad user experience)
It is important to remember that there is always a demand for new information on the web.
Failure due to insufficient SEO
SEO is an important measure in web marketing.
No matter how attractive your ad is, if it doesn't appear at the top of search results, it won't be viewed.
[Examples of SEO failures]
The content is not engaging
The goals and needs don't match
Lack of data collection and analysis
No one will see low-quality content that prioritizes quantity over quality.
Most of the time, the cause is jumping into the water without understanding the correct knowledge and way of thinking .
Some people may want to know about common examples of failure to check whether their company's initiatives are correct.
In this article, we will explain 11 reasons why web marketing fails
. We will also explain how to deal with each of them, so you can take measures before they fail.
If you can avoid these 11 patterns, you will greatly reduce the risk of failure. If you
want to achieve results and grow your company on your own , please read to the end.
Here are 11 of the main reasons why web marketing fails:
There is no purpose or goal for web marketing
Unclear target
Management has no knowledge of web marketing
Thinking of imitating the big companies
Only looking at short-term results
Leave it all to the outsourced company
Low priority within the company
Your website is of low quality
Insufficient SEO measures
One-off measures
The order of measures is wrong
There is a high probability of failure, especially if those with decision-making authority, such as executives or project managers, lack knowledge of web marketing.
Use these 11 examples of failure as a bad example job seekers contact phone numbers list to lead your own company's web marketing to success.
In the second half of the article, we also explain measures to avoid failure.
Failure due to unclear objectives and goals of web marketing
Web marketing measures vary depending on the purpose, whether it is to increase awareness or promote purchases.
If you implement measures without thinking, you will not get the results you want despite the effort.
Social media operations, which are free and easy to start, are particularly prone to failure.
It is necessary to clarify the ideal state of your company and work backwards from the goal to set "objectives for each measure."
If the objective is not clear, it is not possible to accurately measure the results of the measures.
Failure due to lack of clarity about the target of the company
If your target audience is unclear, you won't be able to narrow down user needs.
If you create a catchy copy that is out of touch with the needs of users, you will end up with content that doesn't resonate with anyone.
Another common example of failure is when the target audience and the media do not match , such as "putting ads aimed at young people in newspapers."
If you are unclear about which demographic you are targeting, you will not be able to choose the appropriate media.
However, if you increase the number of media types, the number of keywords you need to target will increase, and advertising costs will increase unnecessarily.
Failure due to lack of knowledge of web marketing by management
Another reason for failure is when those with decision-making authority, such as managers, have no knowledge of web marketing.
[Common mistakes made by companies lacking know-how]
Trying to compete with a product that has no competitive advantage
Trying to sell products on the web that are not in demand on the web
Even though there are new products or services that companies want to promote, they often fail to raise awareness because they are reluctant to allocate advertising budgets.
Marketing knowledge is also required for analyzing and utilizing data , and without this know-how, the PDCA cycle cannot be properly implemented.
They fail because they think they can just copy big companies
In the first place, small and medium-sized enterprises, which have less capital, cannot do the same web marketing as large companies.
[Why imitating large companies will fail]
Due to limited budget and personnel
They don't have the brand power of big companies
Large companies spend huge amounts of money to establish their own brands, such as by running long-term national TV commercials.
If you only imitate their methods on the surface, it will be difficult to continue until you see results.
They fail because they only focus on short-term results
Web marketing is a process of repeated testing and improvement that produces results.
If you judge only on short-term results, you may end up correcting your course even though things are going well.
[Time it takes for web marketing measures to produce results]
SEO measures: At least six months
Ad delivery: At least 3 months
Other reasons for the failure of web marketing include not spending advertising money on products that are expected to attract repeat purchases or being too dependent on trends .
Failure due to leaving everything to outsourcing
The idea that "web marketing will work if you outsource it" is a recipe for failure.
Managers who are not good at digital tend to take the bait with juicy sales pitches.
In the first place, outsourced companies are professionals in web marketing and are not familiar with your own products or services.
In order to implement measures that utilize the strengths of your company's products, it is necessary to have them cooperate with you as partners rather than leaving everything to them.
Low priority given to web marketing
It is common for companies to start without sharing the importance of web marketing within the company, and then fail.
[Characteristics of companies with low priority]
There is no dedicated person for web marketing
Lack of time, budget, or other resources
In an age where the use of web marketing has become commonplace, it can be difficult to achieve results while also juggling other duties.
If the web marketing staff assigned to your company have little authority and a small marketing budget, your business will likely fail.
Even if you can choose effective measures, you will not be able to implement them, which will result in lost opportunities.
Failing due to poor quality of company website
The basic strategy of web marketing is to use websites and services to achieve results.
If the quality of your company's website is low, it is only natural that you will fail.
Site quality includes the quality of the content and the ease of use of the site.
[Characteristics of sites that are unlikely to lead to results (are prone to failure)]
Infrequent updates
The design and content are outdated
The flow of the page is unclear
It is difficult to find the location of the products or inquiry form
Poor usability (bad user experience)
It is important to remember that there is always a demand for new information on the web.
Failure due to insufficient SEO
SEO is an important measure in web marketing.
No matter how attractive your ad is, if it doesn't appear at the top of search results, it won't be viewed.
[Examples of SEO failures]
The content is not engaging
The goals and needs don't match
Lack of data collection and analysis
No one will see low-quality content that prioritizes quantity over quality.