The number of conversions is the number of times that users take an action such as "purchasing a product" or "making an inquiry."
When running ads, it is necessary to increase the number of product purchases, inquiries, store visits, etc.
For this reason, ad managers make efforts every day to maximize the number of conversions, but there are cases where it does not go well.
"I don't have time to manage ads on top of my main job..."
"The number of conversions is increasing, but I don't know how to maximize it."
In times like these, we want you to know about Google's "Maximize Conversions" feature!
We'll explain it in detail in this article, but by using Maximize Conversions, you can automatically bid to get the maximum number of conversions.
In this article, we will introduce australia business email list the overview and settings of "Maximize Conversions" as well as its advantages and disadvantages.
In the second half of the article, we will also introduce the best times to use Maximize Conversions, so please read on.
Overview and mechanism of "Maximize Conversions"
Maximize Conversions is an "Auto Ads" feature provided by Google.
It automatically bids to get the maximum number of conversions within your budget.
In other words, this function eliminates the need to manually adjust the bid unit price for each keyword, reducing the amount of time spent on advertising.
In addition, from 2021, you can specify the target conversion cost, but of course you can also use it without specifying the cost.
The mechanism for maximizing the number of conversions is to
device
place
OS
browser
Customer lists uploaded by advertisers
It analyzes various items such as the above and compares them with the history of past ad campaigns.
It analyzes data that cannot be analyzed by humans, which can help reduce resources and increase the number of conversions.
What is the automatic bidding function?
As the name suggests, the automatic bidding function is a function where Google automatically adjusts the bid amount.
The "Maximize Conversions" introduced here is one of the automatic bidding functions, and there are six other types.
