Promotions tab gmail
The tabs with the highest volume of emails are the following:
Main . This is the tab that receives the most emails. In it, we usually find all those that we consider most important.
Promotions . In this tab we usually find all the promotional emails from brands.
Social . Here we find all the emails mainly related to social networks.
promotions tab gmail
A few years ago, different tabs began to appear in canada mobile phone number list users' inboxes, automatically organizing the emails they received. This change was not well received within the Email Marketing sector, as various reports appeared that linked the loss of subscribers' openings with the appearance of the tabs.
In this post, we will specifically talk about the promotions tab and learn about its advantages, along with all the problems it has had during the time it has been operating in the inboxes of Gmail accounts.
Can you trick Gmail's algorithm into appearing in the main tab?
As we have said before, when email tabs first came about, email openings were affected , and as a result, the problem was linked to tabs. From that point on, many brands began to apply different strategies with the aim of avoiding this classification that Gmail automatically made in order to appear in the main tab of their users.
One of the solutions they found was to trick the algorithm that is responsible for organizing emails so that it would place their emails in the main tab.
However, Gmail has been evolving and improving its AI to prevent this from happening. It is very important to understand that other groups, such as spammers and phishers , have been trying to trick Gmail by changing the algorithms for some time now with the same goal of appearing in users' main tabs. Therefore, using the same technique as these groups will only cause problems for your deliveries , since Gmail punishes brands that engage in manipulative SEO tactics.
promotions tab gmail phishing
In this screenshot, we can see how Gmail is currently constantly integrating new actions to combat phishing and other techniques that people use to trick Gmail's placement algorithms.
Is the promotions tab interpreted as spam by users?
Thinking that the promotions tab is comparable to spam is a mistake. In the end, as we have said before, the different tabs only serve to help Gmail users classify their emails by category. In addition, all tabs are considered an inbox, and therefore, this is very far from what the spam folder is.
That is, an email that arrives in the promotions tab will have a much better impact than an email that arrives in the spam folder.
