A question that may seem complex actually has a very simple answer: advertising and adopting a lead generation platform is a winning path for your business, especially if you have a b2b lead tracking platform that allows you to recognize companies that visit your website.
Finding Leads Through Digital Marketing: The Opportunities You're Not Seizing
“He who stops advertising to save money is like he who stops the clock to save time.”
HENRY FORD
According to a recent study conducted by the big G, more than 51% of B2B customers have found new companies, services or products through smartphone searches , the use of social media or the insertion of keywords in search engines. But not only that. Because the study conducted by the company reveals the following data.
B2B companies that invest more than 10% of their budget in georgia phone number library advertising, digital marketing, qualified lead analysis and analytics are 3 times more likely to exceed sales goals by 25%.
The average conversion rate from smartphones increased by 64% .
64 % of online consumers say that seeing a video on social media has positively influenced their purchases .
72% of customers say it's normal for companies to share promotions on social media to find leads .
70% of sales are influenced by web content and retargeting (i.e. the ability to analyze who visits your site/blog and contact them again).
Although Italians are endowed with a notable entrepreneurial sense and demonstrate great willpower, what they often lack is an overall vision of the potential that technology offers today to b2b business .
If your goal is to find leads that are representative of your target, investing in adv on Google or social media has become essential today. Users are no longer the same as a few years ago: they are more digitalized and aware.
Of course, there are many ways to advertise online: to be sure of obtaining the best results in terms of b2b leads , it is advisable to also equip yourself with the best analytics tools, to check that you are not wasting precious resources.
