It seems easy to make this purchasing phase conversation-worthy, right?

[Bappy7]

It is a missed opportunity not to make every contact with the customer conversation-worthy. Besides, consumers expect a good experience throughout the entire purchase process: before, during and after the purchase. Moreover, you optimize your conversation potential by being conversation-worthy in every interaction with the customer.

To achieve a top customer experience, it is necessary to consider all touch points within the different purchase phases. Remember that these experiences are the most important conversation starters for your customers. A good experience always leads to a positive conversation. By thinking about each touch point in each purchase phase, you will gain a better insight into your strengths and weaknesses. Ask yourself the following questions:

What do you do to make every touch point conversation-worthy? Which touch points are currently driving positive conversations and which are not?
Are your company's touch points built to meet customer needs?
Do all touch points provide customers or consumers with a consistent experience?
Is the online and offline experience with your company identical?
Are there certain touch points where customers drop out of the purchasing process? Why?
A powerful interpretation of the conversational value of touchpoints is only possible if you brother cell phone list work in a structure where everyone works towards the same goal, namely making the customer happy. In the silo structure, different departments are responsible for touchpoints, which means that the consistency in the experience is not always there. For example, 12% of consumers think that there are big differences between the online and offline experience with a brand. Departments must work together to design the same conversational approach in the touchpoints.

Implementing this story is easier said than done. It requires a different way of thinking. It means realizing that your customers are more than the sum of your revenue. They are people with high expectations for your organization. Moreover, a one-time customer can have a lot of conversation potential. By optimizing the experience with your products and services, you optimize your conversation potential.