Want to understand your traffic behavior and what type of content performs best ? Then Google's tool , released in June 2021, is what you've been waiting for! Search Console Insights lets you discover this data accurately in a simple and intuitive way . But how does this platform work , and how can you analyze the information provided to improve your content ?
What is Search Console Insights?Search Console Insights is a Google tool designed to help you understand the type of content that most interests your audience . By combining data from Google Search Console (GSC) and Google Analytics (GA), this new interface offers a simple and effective way to analyze the performance of your content. The report provides a comprehensive view of your audience's behavior and helps you identify the most popular content.
It is therefore an essential ally for all players present on the Web: web editors, bloggers, publishers, SEO experts and website owners . By perfectly targeting the interests of your readers and their behavior, you can thus considerably improve your content strategy in the long term. This tool can certainly save you precious time!
Besides, you probably already know that creating quality content is the best way to retain your readers . Especially since Google MUM and Google EAT have appeared! Search Console Insights is definitely a free tool that shouldn't be overlooked to refine your communication and improve your readership engagement rate.
For a complete description of Google Search Console, here is their presentation article published in June 2021: https://developers.google.com/search/bl ... e-insights . It should also be noted that, according to information provided by the search engine leader, the tool is currently still in Beta version.
Search Console Insights screenshot: beta version
How do I access Search Console Insights?Before we delve into this new Google tool, here's how you can quickly access it. To access the full data , however, your site must be linked to both GSC and GA . Additionally, these two tools must also be connected to each other. Here's a screenshot of where you can link Google Analytics in Google Search Console.
Google Search Console screenshot: Link with Google Analytics
It's also azerbaijan phone number data worth noting that it's possible to generate data even if you don't use Google Analytics. However, you won't have access to all the information. Once these settings are complete, you can access Search Console Insights directly from either of the two tools mentioned above.
Accessing Search Console Insights from GSC
Screenshot of Google Search Console: Accessing Search Console Insights
Accessing Search Console Insights from GA
Screenshot of Google Analytics: Accessing Search Console Insights
However, from GSC, you are redirected to the full Google Search Console Insights page. Whereas from GA, you only have access to a summary of the data offered by the tool.
Screenshot of Search Console Insights preview from Google Analytics
Another easy way is to use this link (remember to bookmark it for quick access): https://search.google.com/search-console/insights/ . Finally, you also have the option to use the Google app for iOS (available by tapping on your profile picture). This feature should also be available on Android soon.
Data provided by Google Search Console Insights to improve your contentNow that you know what Search Console Insights is and have made the necessary connections, you can take advantage of essential data to help you improve your content. The first element displayed is the number of page views since the site was created .
