On-page SEO: levers for optimizing natural referencing

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Search engines are powerful tools that allow Internet users to find a wealth of information on the web. Using highly advanced algorithms, a search engine like Google crawls thousands of pages, analyzes them, and indexes them. This way, when a user performs an online query, the search engine can provide relevant and useful results based on the keywords entered.

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How search engines rank web pages
Page ranking in search results is based on complex algorithms that take several factors into account. While the exact criteria are not disclosed, some elements are known:

Content Relevance: Search engines analyze the content of your website pages to determine if it adequately answers the user's query.
Site Authority: Search engines assess a website's credibility based on the quantity and quality of links it receives from other websites.
User experience: Search engines consider ease of use and the overall user experience on a website.
Analyzing these criteria will determine your natural referencing, that is, the ranking that your web pages occupy in the search results of Google or another search engine.

SEO isn't a fixed phenomenon: you can influence it using specific techniques. This is known as search engine optimization (SEO).

SEO, SEM, marketing
What is SEO optimization?
Natural referencing, commonly known as SEO (Search Engine Optimization), is the set of techniques implemented to improve the visibility and ranking of a website in the organic search results of engines such as Google, Bing, or Yahoo. Unlike paid search (SEA), SEO aims to generate qualified traffic in a sustainable manner, without resorting to paid advertising.

The three pillars of SEO
SEO is based on three fundamental pillars: technique, content and popularity.

Technical: Technical optimization concerns aspects related to the structure and functionality of your website. This includes elements such as web page loading speed, mobile compatibility, and navigation fluidity.
Content: The quality and relevance of content are crucial for attracting users and search engines. Rich, well-structured content with carefully selected keywords plays a key role in SEO optimization.
Popularity: A site's popularity is determined by the number and, more importantly, the quality of inbound links (also called " backlinks "), i.e., links from external sites pointing to your web pages. These links strengthen your site's credibility in the eyes of search engines.
SEO audit
Conducting an SEO audit to assess the quality of your on-page and off-page SEO is crucial in the optimization process. The main objective of an SEO audit is to detect your site's strengths and weaknesses, identify technical issues, and suggest improvements to maximize its visibility in search results.

During an SEO audit, several aspects are analyzed, such as site structure, content quality, targeted keywords, mobile compatibility, page loading speed, internal and external links, as well as other technical factors that can influence search engine ranking.

An SEO audit helps identify opportunities for improvement and provides recommendations to optimize every aspect of your on-page and off-page SEO. By implementing the adjustments suggested by an SEO audit, you can significantly improve your site's ranking in search results, attract more qualified traffic, and strengthen your online presence.

In short, an SEO audit is an essential tool for assessing your website's performance and guiding your optimization efforts based on SEO best practices. By ensuring your site's effectiveness in ranking search engines, you strengthen your online visibility and increase your chances of success in a competitive online environment.

Now that we've established the basics of SEO and explored the three essential pillars of SEO, let's dive into a fundamental aspect of the optimization process: on-page SEO.

What is on-page SEO?
This approach to SEO focuses on the internal elements of your website, optimizing content, structure, and technical aspects to boost its visibility and relevance to search engines.

On-page SEO plays a vital hungary phone number data role in improving your site's ranking in search results. By implementing targeted strategies and ensuring your content meets the expectations of both users and search engines, you can significantly increase your site's reach and attract more qualified traffic. Let's explore the key aspects of on-page SEO and how they help strengthen your site's online presence.

And what is off-page SEO?
Off-page SEO (as opposed to on-page optimization) refers to all actions taken outside of the website to improve its visibility. This primarily includes building quality backlinks from relevant sites and engaging on social media.

On-page technical optimization
On-page technical optimization is one of the key pillars of SEO, focusing on improvements made directly to a website's source code and structure. This approach to SEO aims to optimize the site's internal elements to enhance the quality of the user experience and make it easier for search engines to understand the content.

By making smart technical changes, site owners can not only improve their search rankings, but also provide smooth navigation, fast loading speeds, and an overall pleasant experience for visitors.

Increase web page loading speed
The loading speed of your web pages is an important factor for search engines like Google. The longer a page takes to load, the more it negatively affects the user experience. That's why the search engine prioritizes websites with relatively short loading times, both on desktop and mobile devices.