Z consider themselves sports fan

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According to a Morning Consult poll, 53% of Generation s, while 50% of millennials say they watch live sports at least once a week. Therefore, many high-end watch brands have participated in cooperation with sports events to attract more young fans and increase brand awareness.

As a world-renowned and best-selling brand, Tissot’s partnership france phone number lead with FIBA ​​(International Basketball Federation) highlights its dynamic nature and the values ​​of precision and performance since it became an official partner of the NBA in 2015. Tissot also works with ASO to organize cycling events around the world, which means it can attract a large number of cyclists committed to endurance and performance in a sport where every second counts.Chopard, which launched the Mille Miglia 2021 Race Edition chronograph at the 1000 Miglia race, and Omega, which launched the Seamaster Driver 300M at the 2020 Tokyo Olympics, have both established closer communication with young consumers through digital marketing strategies .

CHOPARD 1000 Miglia Race
AR Watch Try-on Reshapes Brand Business Growth
Consumers consider everything from the shape of the watch dial to the color and texture of the strap when choosing a watch, which can influence their purchasing decisions. The COVID-19 pandemic is prompting companies to revolutionize the customer experience through augmented reality. They can view a 3D watch and try it on virtually anytime, anywhere in a short period of time. There is no doubt that the virtual watch try-on experience brings considerable value to brands.