Brazilian industry and a new business opportunity

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In 2020, the Brazilian economy showed optimistic signs of recovery after the numerous ups and downs caused by political and economic crises. However, fate was once again cruel to our country by practically paralyzing economic activities for three months due to the COVID-19 pandemic.

In this scenario, inflation will soon rise again at a rapid pace , with frightening adjustments, the continued high dollar exchange rate and the reduction of credit lines.

The latter particularly impacts those companies that depend on abundant credit to maintain and sustain their businesses . Faced with this reality, the question guatemala mobile database that prevails in companies at this time full of uncertainty is: "how to overcome this crisis and resume projects considered promising".

How to face the crisis?
At this time of economic decline and the slow return to activities, industries face a dilemma: to invest in marketing or not ?

Unfortunately, and definitely wrongly, a significant portion of B2B and B2C industries tend to reduce their investment in marketing during times of crisis, while the rest choose to focus their resources solely on Outbound Marketing strategies, based on interruption and used to prospect new customers in an invasive way - something that is highly rejected by the consumer based on their current behavior.

This is a mistake, since Outbound Marketing costs on average 40% more than Inbound Marketing , another strategy that is highly efficient in generating online business. This is because it initially offers information that favors a lasting relationship between the consumer and the brand, boosting results, especially for companies with B2B businesses.

The market's "New Normal" and its changes
The market was already adapting to the natural transformation in consumer behavior amid new technologies. The purchasing decision, previously simple and immediate due to the lack of data, was becoming increasingly complex as it now relied on numerous sources of information.

With the outbreak of the pandemic, and the isolation measures that forced consumers to stay at home, the habit of buying online gained more followers - many of them who had not even considered using the internet and were now able to see the advantages of carrying out their activities digitally.

This behavior inevitably encourages consumers to seek more information about the companies they are doing business with, or the product/service they are purchasing, before making the final decision.

The same happens in the B2B scenario. The company president , the sales manager , the marketing assistant and all those who influence a purchasing decision seek information about services or products in a comprehensive and dynamic way.