Make a diagnosis of the current situation

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Before getting down to business, it is essential to start an analysis of the company's current situation. In other words, it is necessary spain mobile database prepare a diagnosis that covers not only the organization, but also the market in which it operates.

It is recommended to raise key questions that provide a broader picture of the business, taking into account internal and external factors. For example, you can gather information about:

invoicing;
profit;
sales volume;
market share;
employee performance;
workflows;
customer satisfaction;
positioning of the brand and competitors .
Some tools that can help in this process are market research and the traditional SWOT ANALYSIS.

Define the main objective
When creating an advertising campaign, you need to keep in mind what its main purpose is. For example:

expanding a target audience;
expansion into new markets;
launch of a new product or service;
brand repositioning ;
reinforcement of institutional image.
The objective will serve to guide the campaign metrics (KPIs). We will talk more about this later.