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Avoid the temptation to add multiple calls to action to a landing page. This can confuse readers, who may have difficulty deciding between options.

This phenomenon is known as choice paralysis. When faced with multiple choices, a person may hesitate because they are not sure which option is best. The best way forward is unclear.

In my experience, having just one CTA per page has a greater impact on increasing conversions than anything else. In fact, limiting your landing page to just one CTA can increase clicks by over 371% and increase sales by a whopping 1,617%.

So make sure you include a single, clear call to action. This way, the user has the option to move forward directly, which will lead to more conversions. Or, if you have a long page and want to include multiple calls to action, make sure they all have the same CTA message.

2. Use strong, compelling language to drive action
If you want visitors to take action on your CTA, you need to use actionable language that clearly lithuania telemarketing data tells them what to do next.

This means using strong action verbs, such as “get,” “start,” “buy,” “download,” and “sign up.”

I find that action verbs convey a sense of confidence and authority. They tell users what you want them to do in a clear and decisive way.

Here are some good examples of action-packed CTAs:

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Make sure to keep your CTAs short and sweet so they’re easy to scan and digest. The “Get a Free Reader” option is a great example of a short, action-oriented CTA from Square.